Auto renewal adoption

Meri Grube

My deputy director has given the directive to increase auto renewing members. She had heard from some source that the industry standard for automatic renewal adoption should be 80% (we are currently at 8%). We may have convinced her that we cannot force people into automatic renewals with only and opt out option, but she is adamant about significantly increasing the Automatic renewers. I wonder if any of you have found a way to grow the Automatic renewals, or if anyone has any feelings about the situation.