VIP info session on the new HFB Forum (deck & notes)

Danielle Johnson

The recording is no longer available, but notes from the presentation are included below plus you can download the slides. Thank you!

Rob Manley

I can't hear any audo on the recording?

Danielle Johnson

Rob Manley:

I can't hear any audo on the recording?

Sorry about that Rob. Let me log into Adobe and see what's going on. If I can't fix the audio I am happy to tell you what we talked about with a recap in this post.

Danielle Johnson

Danielle Johnson:

Sorry about that Rob. Let me log into Adobe and see what's going on. If I can't fix the audio I am happy to tell you what we talked about with a recap in this post.

Unfortunately I can't fix the audio, but here are my notes from the presentation. Let me know what other questions you have about the webinar or the new HFB section. Thanks!

 

Notes from Housefile Building VIP Launch webinar

 

Despite the trend over the past 10 years, online giving continues to see steady growth

• Online giving was up close to 11% in 2012 compared to 2011. The newest report from the BB Index released in Feb – online giving is still going strong with almost 14% growth. AND no matter where you look, all the reports show online growing – revenue, housefiles and engagement

 

NTEN Donor Engagement Study 2012 – almost 2,000 donors were surveyed.

• The message is clear – online engagement & communication is growing as a preference for all age segments. Even the 50+ crowd showed a preference for online communications.

 

How else does online make an impact?

• Research shows it is a key component of how major donors make their decisions. By and large the Wired Wealthy study finds that the opportunity to connect with wired wealthy donors is not used nearly as well as it could.

 

From research done in 2010 on Generational Giving in America.

• Marketing programs should be optimized beyond seniors alone.  Donor acquisition rates have been declining for several years for good reason.
• In the near term, Boomers & Gen X are your next prime audience, but don’t ignore Gen Y.
• No channel will dominate for the foreseeable future; all generations are showing multi-channel tendencies.

 

Online is your pipeline for future support

• Online is how you will engage your supporters and respond quickly and efficiently to their preferences. If you think about it, Online touches every area of your development strategy and if done right can be a positive influence on each channel.

 

Email is king

• The role of email is still strong and even though the influence of social continues to grow and we’re seeing a correlation between social media and fundraising, email is targeted, personal, and allows for segmentation and very targeted messages. It’s also transactional.