I need help! My hfb ecard went out on Tuesday and when checking the report it shows it only went to 133 people. Since our initial upload in the Go program we have added many new names and our list is now up to 250 names. I am still using Mailchimp for my weekly highlights and a lot of these names can be duplicates between…
I received this message when our first HFB campaign message was sent this a.m.: A constituent attempted to cancel their email subscription by selecting the unsubscribe link, but that link was corrupted for some reason. As a result, the Profile of this constitutent has not been updated to reflect the unsubscribe request.…
I created an image to promote our HFB campaign via our email signature, social media and website. Which message in the HFB campaign should I link to the image?
Hello, Our Development and Marketing Teams are starting work on a plan to set specific targets to build our email housefile annually. Part of that for me is coming up with a defining what our total housefile is to get an idea of what our Housefile to email housefile ratio is. The problem is we have 5 different databases…
Hi all, We are new to the eCard tool, and I'm wanting to embed one into a Donation form. I have one all mocked up that I'm working on. I watched the eCard video to make sure I was setting it up correctly, but could not tell whether setting up an eCard campaign was required if I'm just using it on a donation form. Thoughts?…
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Capturing emails offline is an important piece to building a robust online database. Download this kit for tools and ideas for offline acquisition tactics.
Ready to plan a HFB eCard campaign using your LO tools? Download this concept worksheet to brainstorm a theme, incentive, campaign narrative and integration tactics.
Social media is about having a conversation and creating a movement with your fans. By posting interesting, moving, or thought provoking content and images your organization creates a way for fans to engage with your mission. The ladder of engagement creates trust and affinity, and as fans move up the ladder it can lead to…
The main component and most important tactic in your housefile building strategy is a clear and easy process for email registration on your website. Below are examples of email registrations that are placed strategically on the organization’s website and are easy and painless to complete. Vitamin Angels…
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