Donor Analysis questions

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Good Morning- Each year we do a donor analysis (lapsed, renewed, gift level, number of donors, etc.). Currently we pull a query with a 3 year history and use an excel spreadsheet with this information to slice/dice data and get answers. This is extremely time consuming and cumbersome. We believe there is an easier way to do this- i.e. RE can do some of this for us- or at least with a lot less manual manipulation :) We are looking to get the following information for our Individual Giving analysis.
  • Retention of donors (general and membership; % and overall number)
  • Gift breakdown (i.e. # of donors at different gift levels; $ for each level; % of revenue and % of total donors
  • Lapsed donors (# and total $ it reflects)
  • Renewed donors (# and $)
  • Number and $$ of gifts secured by volunteer solicitor (i.e. 10 gifts = $50,000 and 4 volunteer solicitors)
  • Number of donors total
  • Average gift size/most occuring gift
  • # and $ (total raised from ALL first time donors) of First time donors
  • Number/$$ from "leadership giving" donors
    • New "leadership giving donors ($$ raised from all and # of)
I realize that is a lot of information- even if you have tips/tricks on how you do one or two of these, that would extremely helpful! We know (or really believe) that RE has this capability.



Thanks!

Lauren

Comments

  • The Comparative Report in Analytical Reports can be helpful. I use it to help determine increased or decreased giving. I often export that report so I can delve into the information more thoroughly. 



    I also export all of the data and slice and dice it too.. It is time consuming, but reports in RE can be limiting. At the end of the FY I find that exporting a spreadsheet of all of my donors is the way to go. I've been documenting my process over the last 2 years so it does get easier each time that I do it.
  • I just started testing Tableau out. I have used it before at another organization but with direct Odata connection.



    I am running queries in RE and exporting them to excel, then connecting the report to that excel sheet. When I need a refresh, I just export on top of the original file and refresh. It is working out great! I can map things and bar graph things really easily and put them into dashboards with just the information I want.
  • That's a list and a half and as Karen mentioned there are some RE reports that would help.  If you plan to only pull this information once a year then you might still be better off doing it with Excel (have you tried using macros or setting it up in a way that all you need to do is switch out the old data with new, instead of recreating the entire workbook and formulas?) or...  Since I'm a huge fan of Crystal Reports I recommend creating custom reports if you have the skills/resources to do so.  Then you could easily run your analysis annually, monthly, weekly, daily.



    -Josh



     
  • JoAnn Strommen
    JoAnn Strommen ✭✭✭✭✭
    Ancient Membership Facilitator 4 Name Dropper Photogenic
    I agree with the other posts - there are some things it's just easier to do outside of RE. 



    But if you want a quick answer for
    • Number of donors total
    • Average gift size/most occuring gift
    Have you seen the fund/campaign summaries?  I didn't know these existed for a number of years.  Records > Fund (or Campaign/Appeal - whatever you need) > choose fund > View > Summaries > Fund Summary.  Set desired criteria/filters/gift types carefully.  Then you get this single screen report with Average gift, total gifts, # of gifts, mean, mode.  Can view data several ways.  Pretty cool.  I have had issues trying to match exactly to some other RE reports.  Seemed to be write-offs counted.
  • For us, the Comparative Report and the Donor Category Report have proved to be the most helpful. The Donor Category Report would show you the number of donors at various giving levels. We've also compared those across several years after exporting to Excel. The Comparative Report, as mentioned in a previous reply, is a quick way to look at increased or decreased giving. Both of these are under Analytical Reports. The Donor Category Report will also show total number of donors at the bottom. For lapsed donors, you could use the LYBUNT report, also under Analytical. We tend to turn to canned reports rather than manipulating an excel document as often as possible because it can cut out a lot of the manual work, and provides a nice snapshot. There are still several times where we use queries and exports to provide the information we need because canned reports can't cover everything.
  • I do a bit a combo of excel, reports, queries.  I have a set of queries that I work with as well, for example, I'll have one for all gifts in 2014, and one for all first time donors in 2013, and I'll do a merge of the two so I can get a fast and easy count of how many first time donors gave a gift in their second year. There are some reports like LYBUNT that are good, but having just a pre-set bunch of queries lets me winnow down results a bit before I export them into Excel.
  • I am a huge fan of Crystal Reports as well.  I use it for everything that I cannot get out from standard reports.  It takes time to set it up but once you have the template, you can include this as one of your custom reports to run on a regular basis. Not sure if you can set up all your reports in one page but sub-reports may help if you only looking at summaries.  Blackbaud has a great support for Crystal report writing.
  • Hi!  Susan here from Blackbaud :-)



    These are all great ideas!  I love the Donor Category Report, the Comparative Report, and the LYBUNT/SYBUNT.



    Another one that was not mentioned, that I love but I don't think it gets much love in general, is the Statistical Report.  That report will give you a breakdown of your Giving by different Fields.  One of those Fields is Gift Size.  The report will tell you, for each Gift Size Range how many donors, the average gift, and the percent of overall giving.  You can even control the Gift Size ranges using a table in Configuration.  Very cool.



    Good luck with all your reporting!



    Susan
  • I'm relatively new to Raiser's Edge and I knew about LYBUNT/SYBUNT but I hadn't heard of the Statistical Report. Off to explore! Thank you to Susan and everyone else who replied.



    Laura

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