Housefile Building Campaign

Price: $3000

Timeframe: April - June or July - September

Please contact your Account Manager for details on how to enroll in this Go! Services program.

Program Description:

Because organizations can now expect to raise $14 in online revenue per subscriber per year, an investment in list growth is an investment in fundraising. Your supporters are your best ambassadors within your community, and this campaign will help you engage them in compelling ways to reach new people with your message, with the key objective being acquisition of new email subscribers.

During this 3-month program, your consultant will lead you in selecting from several compelling and proven list-growth strategies (see sample below), and then make your creative ideas, copy, and images come alive with production, testing, and delivery included. To keep program services affordable, all webinars and “office hours” are held in a “virtual classroom” setting with multiple program participants. Benefits of this model (beyond the low price) include networking with professional peers as well as real-time benchmarking: your personalized report at program completion will include your results PLUS a comparison to your group’s aggregate results as well as historical results.

Over 30 organizations have completed a housefile-building campaign within this program, and they’ve seen year-over-year list growth of 63% (median). Reach new prospective donors with Convio!

Client Success: http://www.convio.com/our-portfolio/our-projects/list-growth-oklahoma-medical-research-foundation.html