Housefile Building Campaign

Jennifer Atkins

Price: $3000

Timeframe: April - June or July - September

Please contact your Account Manager for details on how to enroll in this Go! Services program.

Program Description:

Because organizations can now expect to raise $14 in online revenue per subscriber per year, an investment in list growth is an investment in fundraising. Your supporters are your best ambassadors within your community, and this campaign will help you engage them in compelling ways to reach new people with your message, with the key objective being acquisition of new email subscribers.

During this 3-month program, your consultant will lead you in selecting from several compelling and proven list-growth strategies (see sample below), and then make your creative ideas, copy, and images come alive with production, testing, and delivery included. To keep program services affordable, all webinars and “office hours” are held in a “virtual classroom” setting with multiple program participants. Benefits of this model (beyond the low price) include networking with professional peers as well as real-time benchmarking: your personalized report at program completion will include your results PLUS a comparison to your group’s aggregate results as well as historical results.

Over 30 organizations have completed a housefile-building campaign within this program, and they’ve seen year-over-year list growth of 63% (median). Reach new prospective donors with Convio!

Client Success: http://www.convio.com/our-portfolio/our-projects/list-growth-oklahoma-medical-research-foundation.html

Danielle

Jennifer - Like the year end booster shot in 2009, will Convio provide the design elements for the housefile building campaign to clients for free if we DON'T want to to pay for consulting services?

conviojend

Hi Danielle, YES the housefile building kit will be made available for free in April. If you click the link on the top right of this page that says "receive email notifications" then you'll get notified once it's published. I'd love to hear what you're thinking for your campaign!

Danielle

Last year we did a pledge and this year we're taking inspiration from OMRF and doing a fun and humorous give-a-way.

conviojend

Hooray! Can't wait to see it, and I hope I win! ; )