Opt-Out Synchronization

We have the sync on for email marketing, it created a new mapping under consent called No Emails, after discovering this i adjusted our mapping to fit. Due the wording they opt out of email communications rather than a granular but the system doesn't currently offer granular opt out, I am hoping this will be developed so that we can offer the constituent a granular opt out and they can choose which communications they would still like to receive. 

Hi Rachel Lee‍. I just want to be sure there isn't any confusion about how the new Opt Out Synchronization feature works. Enabling that feature doesn't cause anything related to Consent to happen automatically. If you want OLX to generate Consent records when email signups and opt-outs happen, you can enable that feature separately in OLX's integration options. Sounds like your organization may have that enabled.


But turning on Opt Out Synchronization simply makes sure that the Do Not Email property of a given email address on the RE constituent record gets set properly when OLX email signup and unsubscribe events occur. When a signup happens, we make sure Do Not Email is unchecked and when an unsubscribe happens, we make sure it's checked.


Two other helpful things to note:


1. When you enable this feature, it also takes all currently-active OLX unsubscribes and make sure the associated constituent records for all of those recipients has the Do Not Email checkbox checked. We chose NOT do this for OLX email recipients that are currently opted in. There are valid reasons an organization might have set the Do Not Contact flag for a given recipient manually even though the recipient hasn't unsubscribed using the opt-out link in the footer of OLX emails. But after the initial sync runs, OLX will set the Do Not Contact flag for all future opt ins and opt outs.


2. The primary point of this work was to ensure that you could confidently transition from sending email through OLX to using RENXT email marketing. By making sure the Do Not Contact flag is set correctly, we're able to ensure that OLX opt outs are automatically respected and suppressed when sending email through RENXT.


Hopefully that helps. Thanks!

Chris Martin

Blackbaud Product Management

Chris Martin:

Hi Rachel Lee‍. I just want to be sure there isn't any confusion about how the new Opt Out Synchronization feature works. Enabling that feature doesn't cause anything related to Consent to happen automatically. If you want OLX to generate Consent records when email signups and opt-outs happen, you can enable that feature separately in OLX's integration options. Sounds like your organization may have that enabled.


But turning on Opt Out Synchronization simply makes sure that the Do Not Email property of a given email address on the RE constituent record gets set properly when OLX email signup and unsubscribe events occur. When a signup happens, we make sure Do Not Email is unchecked and when an unsubscribe happens, we make sure it's checked.


Two other helpful things to note:


1. When you enable this feature, it also takes all currently-active OLX unsubscribes and make sure the associated constituent records for all of those recipients has the Do Not Email checkbox checked. We chose NOT do this for OLX email recipients that are currently opted in. There are valid reasons an organization might have set the Do Not Contact flag for a given recipient manually even though the recipient hasn't unsubscribed using the opt-out link in the footer of OLX emails. But after the initial sync runs, OLX will set the Do Not Contact flag for all future opt ins and opt outs.


2. The primary point of this work was to ensure that you could confidently transition from sending email through OLX to using RENXT email marketing. By making sure the Do Not Contact flag is set correctly, we're able to ensure that OLX opt outs are automatically respected and suppressed when sending email through RENXT.


Hopefully that helps. Thanks!

Chris Martin

Blackbaud Product Management

We just started using it, and I have one question! 


If a user accidentally unsubscribes, is there anything we can do on our end to make sure he's able to receive email communication in the future? 

@Austen Brown have you heard of any further development of the preference management tool for RENXT?