Overarching Campaign
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Hi all,
Starting in 2020, we will begin the quiet phase of a 5-year-long Campaign to raise funds for building and technological advances within the network of my place of employment. All dollars raised in 2020 will count toward this goal.
The problem I'm running into re: setup is that we use our Campaigns to distinguish between many different revenue sources. For example, we have Campaigns set up for Events, General, Peer to Peer, Planned Giving, etc. This helps tremendously for reporting, and was established by staff and consultants with years of experience as the best working model for this org.
We have a Campaign for general "Capital Campaign," but this upcoming 5-year Campaign is a bit different in that every dollar raised in the upcoming year is counting toward it. It's not like other Capital Campaigns, where funds are restricted toward that Campaign throughout the year, but other Funds are not associated with it. This is everything raised for the year.
Thus, I'm kind of at a standstill for how I should track this for future reference. Would a Gift Attribute for "Campaign 2020" (that's what the five-year campaign is being called internally) make more sense here, where every gift that comes in gets that Attribute? Again, don't necessarily want to use Campaign 2020 in place of those other Campaigns we have established, as it would make reporting and data entry a pain.
Unless that really is the way to go in this case...
Thoughts?
Starting in 2020, we will begin the quiet phase of a 5-year-long Campaign to raise funds for building and technological advances within the network of my place of employment. All dollars raised in 2020 will count toward this goal.
The problem I'm running into re: setup is that we use our Campaigns to distinguish between many different revenue sources. For example, we have Campaigns set up for Events, General, Peer to Peer, Planned Giving, etc. This helps tremendously for reporting, and was established by staff and consultants with years of experience as the best working model for this org.
We have a Campaign for general "Capital Campaign," but this upcoming 5-year Campaign is a bit different in that every dollar raised in the upcoming year is counting toward it. It's not like other Capital Campaigns, where funds are restricted toward that Campaign throughout the year, but other Funds are not associated with it. This is everything raised for the year.
Thus, I'm kind of at a standstill for how I should track this for future reference. Would a Gift Attribute for "Campaign 2020" (that's what the five-year campaign is being called internally) make more sense here, where every gift that comes in gets that Attribute? Again, don't necessarily want to use Campaign 2020 in place of those other Campaigns we have established, as it would make reporting and data entry a pain.
Unless that really is the way to go in this case...
Thoughts?
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Comments
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Our campaigns change yearly. We have set campaigns for
annual restricted
annual unrestricted
capital
endowment
federal grants
state grants
private sector grants
special events
Major gifts
planned gifts
We use funds, appeals and packages to code our gifts in detail and help us determine all we can about the gifts and the reasons for them.
Does your 5-year campaign have multiple programs it intends to fund? That would seemingly require separate funds for each unless your finance department is fine with collecting all campaign monies into one fund to be distributed later.
I would suggest a gift attribute to code all campaign gifts which would allow you to pull all those easily. I'd also suggest coding each fund that will receive money from this campaign with a fund attribute. That will help you keep track of campaign funds.
Just some quick thoughts.
1 -
If ALL giving will count toward the goal, regardless of how given, then I'd just report the total dollars given in that date range and not try to indicate anything else about this "Campaign."9
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Following!!! ?
I am in this exact situation. We have a campaign for pledges that come specifically for the campaign but will report on all giving for the actual amount raised. I'm not sure what else to do.1 -
I've been through two campaigns and made use of gift attributes. I never saw the need for additional Campaigns or Funds, except in the second situation where there were capital projects. Those would have required new Funds whether or not we were in a campaign, I suppose.
The first time was a comprehensive campaign, so although every gift counted, there was another category of "The Campaign Gift" for large pledges. I don't recall a specific amount or Fund that it went toward, but I don't think it mattered - it was used for major donors. There was an attribute on the gift for "The Campaign Gift" to designate it as such. And I believe that every other gift during a specific timeframe was included as "a campaign gift", and no attribute was used - we just knew that "campaign giving" included every gift during a specific timeframe.
In the second campaign, only gifts to specific Funds counted, because there were defined campaign initiatives. Every Fund had an attribute to identify which initiative it funded - faculty / staff development, tuition assistance, technology, new construction, etc.. I was frequently asked for "which funds count toward ABC initiative" and this allowed me to easily provide it. The category was "Campaign Initiative" and the description was the initiative, as well as a "does not count" table entry. I used the same structure for a gift attribute. I had a query set up that I would review each week to add the attribute to the gifts. Annual Fund gifts - the majority of the transactions each week - did not count toward the campaign, so I had a global change set up to add the attribute to those gifts.
As for volume: It was a $70m campaign. There were just over 500 Fund records involved, and over 100,000 gifts with the attribute. I was the only person doing this, in addition to other database management work, and it was honestly about 10 minutes of work each week. Once things were set up, of course, but even that was pretty easy with some imports.
That may not be terribly clear, so happy to provide a better explanation once the gears get turning a bit!2 -
Karen Diener , Sunshine Watson , John Heizer , Mark Guncheon - I appreciate all the insight. Much of what you're saying aligns with some ideas I had, and there's a lot of excellent tips in there that I hadn't considered yet. We're still very early into this whole thing, so luckily I can take a lot of this with me and present to the team.
Thanks again!1 -
We've actually done this a few times... We'll be "in" campaign for five years and then out for three... then back in. We inevitably have a FEW select gifts in the "out" years that we want to count in addition to the comprehensive years we're in campaign. We just create a GIFT query that grabs all the appropriate gifts. It basically does this:
Select all Gifts between 1/1/2002 and 12/31/2007
OR
Gifts between 1/1/2000 and 12/31/2001 with a "Fun Campaign Attribute" = Yes
Sometimes we have to modify that to remove a gift or two for various odd reasons, but you get the idea.
Unfortunately we can't quite do that sort of tallying in NXT. We can "sort of" work it out with the Report Builder and custom dashboards, but we always seem to design things that are just outside the realm of NXT's capabilities...
Good luck!1
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