Mailchimp and tracking communication

While I don't use MailChimp, I would say that the appropriate place for this sort of thing is an action. Actions exist to track a history of communication with your constituents, whereas attributes exist to identify traits about your constituents that can't be retained elsewhere (for instance, "interest code" or "DM solicitation category" or any number of other things). 


I would create an action type called "Mail Chimp" to make it very clear at a glance what these are for, and then I would add the actual text of the email as an action note. If possible, I would add these via the Global Add feature and not import since you can add everything you need to an action via a single global add, so long as everything is the same for every record being created.

We use Mailchimp and add the emails as actions, with any activity (opens, clicks, unsubscribes etc.) recorded as action attributes.

I agree 100% with tracking campaign activity with Actions. I would expect to find details of the email campaign itself in Appeals or Campaigns depending on your organization's segmentation practices but the individual email result in a Constituent Action. I don't think Appeal provides enough granularity for recording full campaign details.


Not intended to be a plug, but this is how our Springbaud email campaign management plug-in works:






Cheers,

Steve Cinquegrana | CEO and Principal Developer | Protégé Solutions