Blackbaud Institute Report: Gen Z at the Table

Andrew Howell

The research on Gen Z’s giving behavior in the Blackbaud Institute’s latest report, Gen Z at the Table, sheds light on the most effective ways to engage with the next generation of supporters—and it’s not always what you’d expect.Gen Z at the Table busts myths around Gen Z’s philanthropic behavior and offers tangible steps that nonprofit professionals can take to cultivate this next generation of donors.



Blackbaud partners are encouraged to read and share the full report with your customers to discover:

• Gen Z’s deeply held beliefs and unique global perspectives​
• Top motivators for Gen Z donors​
• How they prefer to be thanked after donating​
• Engagement opportunities fundraising professionals may be missing out on

Download your free copy of Gen Z at the Table: A Special Edition of The Next Generation of Giving



Combining strong survey data from 1,000+ Gen Zers and hundreds of nonprofit pros with powerful first-person insights, our latest report from the Blackbaud Institute delves into the data to reveal key Gen Z giving behavior insights, helping fundraisers steward this generation and build meaningful, lasting relationships.



Some surprising findings include:

• One third of Gen Z donors plan to increase their giving in the coming year.
• Gen Zers are generous, especially with their time and energy!
• Among those whose employers offer workplace giving programs 89% of Gen Zers take part!
• Nearly 70% say that impact reporting is likely to motivate increased giving.

Partnering for Success!