Strategic Questions for Long-Term Fundraising Success

Kate Averett Anderson

As we know, the world is changing fast, and so is the way people support the causes they care about. Staying ahead of the curve is crucial for your organization's success and impact. But how can you anticipate the future of philanthropy and plan accordingly?

In lieu of a crystal ball, the Blackbaud Institute analyzed hundreds of signals of change and distilled them into five predictions for how giving will evolve over the next decade, with practical questions to help you apply the insights to your own strategy today like:

• How can your organization make use of new technology to work alongside the next generation of givers, to make smarter decisions, increase trust, and grow personal connections?
• What new behaviors would your organization need to adopt if technology enabled organizations to more accurately predict future needs?
• How will your organization need to prepare if “investing in the future” becomes a more common motivation for giving? Consider your communication strategy: are you relaying the short- and long-term goals of your mission?

Let us know how your organization is preparing for the long-term future in the comments below and read the spotlight to discover what giving may look like in 2035!