Blackbaud Releases Standard and Optimized Donation Forms for Blackbaud CRM™ Users in Australia and New Zealand

Mike Simmons

Customers in Australia and New Zealand Can Now Leverage Donation Forms that Natively Integrate with Blackbaud’s Payment Processor to Give a Completely Connected Experience

Blackbaud just released its Standard and Optimized Donation Forms for Blackbaud CRM™ users in Australia and New Zealand. Blackbaud Donation Forms help social impact organisations raise more, streamline the donor experience, simplify administrative tasks, and reduce processing costs, enabling them to sustain and grow their missions.

Blackbaud Optimized Donation Forms reduce the number of decisions for both the organisation and its constituents, resulting in an optimal donor experience and an increase in click-to donation-conversions. Optimized Donation Forms are a great choice for campaigns that need a quick visual punch and that are focused on securing more donors. They are mobile-first and display seamlessly on a website without the need to create a new webpage, enabling payment directly within the form. Customisable with images and a mission statement, they let charitable organisations project consistent branding in a visually appealing, intuitive, and engaging way. Additionally, these intelligent forms automatically adjust to increase higher-than-average gift amounts based on donor data analysis.

Blackbaud Standard Donation Forms are great for specifically targeted campaigns where additional data collection is required. They allow organisations to personalise colours, text, and ask ladders for ultimate customisation and form extension. Standard Donation Forms also enable you to retain donors better by promoting Recurring Gift Upsell to encourage one-time donors to give monthly.

The forms allow nonprofits to choose the fee coverage option that’s right for them––Complete Cover, which provides free processing, or Donor Cover, which lets supporters cover their transaction fees. And due to native integration, managing transactions is easy. With Blackbaud CRM, the transactions are saved to an enhanced revenue batch for review prior to committing.

Customers in the United States who are using the forms have already seen early success, reporting satisfaction with the ease of use, customisation, and flexibility of the forms. Using the Optimized Donation Forms, Seed Savers Exchange saw a 10% increase in their conversion rate and a jump in average donation amount by 61% from the year prior.

Others appreciate the time-savings and ease of use.



“The Optimized Donation Form literally cuts my entry time by more than half,” said Tracey Zirneklis, advancement services manager, Porter-Gaud School. “Being able to see what’s coming in, edit the record, add campaigns or funds or appeals, being able to adjust what I want to do acknowledgement-wise—it is so much more streamlined.”

Spencer Lassen, Senior Systems Consultant at Legacy Health, said, "Integration of the donation forms into Blackbaud CRM has been seamless. This has been the easiest and fastest integration of a donation platform in my career. I am not a graphic designer, but the intuitive interface and tools have allowed me to easily set up exciting donation forms and email acknowledgements with a modern look and feel. It has been easy to roll out to our team allowing more staff to be able to set up donation forms, which is allowing us to be more responsive to the emergent fundraising needs of our organisation."

Learn more and request a demo here.