JOB: Event Marketing Manager

Bianca Bickford

Job Description

 

The Event Marketing Manager reports into the Marketing Director - but works closely with the Corporate Relations, School Relations and Development Directors - and will have the following key responsibilities:

 

Event Marketing

• Manage the marketing and promotion of all live Forté events:  Create and execute a promotion plan for each event to meet the registration and attendance goals; create communications schedule; write copy for and develop email communications, coordinate advertising buys and create ads, handle partnership and sponsor outreach, report on event marketing performance
• Develop event-related content and collateral:  Work with Forté team on collecting / updating content for event websites and onsite materials; create collateral including PowerPoint templates, flyers, and signage; handle content/collateral production and printing process; serve as point person to marketing designers and vendors
• Create marketing-specific survey questions to be incorporated in event feedback surveys; analyze marketing-specific questions and make suggestions for marketing improvements
• Track and analyze success of all marketing tactics and provide recommendations for future marketing efforts
• Manage event marketing budget
• Provide research and recommendations for Forté’s annual event marketing strategy
• Travel to and assist with Forté events throughout the year

 

Partnership Marketing

• Manage partnership marketing: Handle all partner outreach, identify new partners
• Maintain up-to-date database of all partners and partner performance
• Create and execute partnership agreements and partner marketing calendar
• Track effectiveness of each partnership
• Build relationships with partners and develop a communications plan to keep contacts engaged and informed
• Assist with specific exhibitor outreach programs including NACE, SWE, HUWIB, etc.
• Identify Marketplace Discount opportunities

 

Other Marketing Initiatives

• Serve as marketing point person for school and corporate sponsors
• Manage school and corporate sponsor logos
• Collaborate with Corporate Relations team on ways to promote Forté to employees from sponsor companies
• Collaborate with School Relations team on ways to promote Forté to students, faculty and staff from school sponsors
• Provide Development team with event and initiative communication support and collateral creation
• Work with Marketing Director on ad hoc projects

 

                                                        

Desired Characteristics

• Extensive event marketing skills
• Excellent communication, writing and interpersonal skills
• Strong computer skills and experience with graphic  design, website and email production
• Project management skills including scoping and leading complex projects, meeting deadlines, motivating project teams and managing budgets
• Attention to detail, responsiveness, flexibility and ability to work under tight deadlines
• Tenacity in identifying solutions and resolving issues
• Must be able to work autonomously, exercise independent decision-making, and set priorities with minimal supervision in a fast-changing entrepreneurial environment 
• Demonstrates energy and passion for the Forté vision

Required Education / Qualifications

• Bachelor's degree
• 8-10 years of work experience in event and/or partnership marketing role with design experience
• Background in journalism or marketing communications preferred
• Knowledge of Convio/Luminate Online, HTML, MS Excel, Powerpoint, Illustrator/InDesign, Photoshop and Acrobat

 

Salary

Commensurate with experience

 

Benefits

401K retirement plan with 5% matching available after 1 year

Health and Dental

Generous paid time off / holiday schedule

Job growth opportunities

Work virtually

 

Location

The ideal candidate will be based in Austin, San Antonio, New Orleans, Houston or Baltimore.

 

About Forté Foundation

Based in Austin, Texas, Forté Foundation is a consortium of major corporations and top business schools that has become a powerful change agent in educating and directing talented women toward leadership roles in business.  Our mission is to provide an increasing number of women with the tools and resources to achieve a successful career in business. We will achieve this mission by:

 

• Motivating young women to prepare for a business career
• Increasing women's access to education and business networks
• Educating women on the value of an MBA
• Supporting women financially in their business education
• Raising awareness of the impact women can make on business and on society / culture / environment / economy
• Encouraging and supporting cutting-edge research on relevant topics

 

Learn more at www.fortefoundation.org.

 

Job Environment

Employees of Forté work independently from home offices. Each employee should have the capacity within their home to set-up a work environment or office. Forté provides a computer, phone, office supplies, and subsidizes the cost of internet service for each employee.

 

To Apply

Contact Mariska Morse at mariska@fortefoundation.org.