Email Consent -- Assistance Needed

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Recently, I built a list of all our constituents, in Raiser's Edge, to email them our monthly newsletter instead of using Constant Contact. I built a list that comprised of 15,000 constituents, but for some reason only 4,400 emails were sent out. I noticed within one of the profiles that the consent section for contact was blank. How can constituents opt-in to receive notifications from us?

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