A/B Testing with Luminate

Ram Basu

Where can I find documentation on doing A/B split testing with Luminate Online? I've searched everywhere I can think of and can find nothing about this. We're planning to do this for the first time next week, most likely, and I'd like to ensure I fully understand the process. Thanks for any help.

Philip Nawrocki

@Ram Basu check out the Knowledgebase: kb.blackbaud.com

This link will take you directly to the A/B testing articles:

Thanks,

Phil

Ram Basu

Thanks, @Philip Nawrocki! No idea why that didn't come up when I searched. Much appreciated.

Elizabeth Favre

@Ram Basu
The built in A/B testing in Luminate Online is for email. You can also do A/B testing and optimization on your websites with Google Analytics and the supported third-party integrations.

we [Google] are collaborating on integrations with the following A/B testing providers (listed in alphabetical order):

• AB Tasty
• Optimizely
• VWO

We will make our APIs publicly available so anyone can integrate their A/B testing tool with Google Analytics in the coming months. Learn more about the integration

See the help docs to learn how to enable GA4 via Gtag.js or Google Tag Manager on your PageBuilder sites.

Ram Basu

@Elizabeth Favre, thanks! Good to know. ? At present, though, we're using Luminate only for emails.