Welcome Series Results Question

Katie Tracy

Hello Luminate peers! I have a few questions regarding our email welcome series for new donors that I'm hoping you can help me out with.

• Do you send an email welcome series to new donors to your database?

1. If yes, how many emails do you include?
2. What is the cadence for which you send them out? (e.g. weekly, every x days, other timeframe, etc.)
3. What is your average clickthrough rate for this email series?

Thank you in advance for your time and willingness to share.

Katie Tracy
Senior Coordinator, Marketing and Communications – Digital
St. Louis Children’s Hospital Foundation