What is the difference between donor, non-donor, and unknown in the Donor Status?

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Donor Status is set by actions taken in creating the constituent record.

Donor - means that they have donated through the donation process on Convio.

Non-donor - means that they have not donated, but this gets set when a person registers on the site through any action other than a donation or when they are manually added by the site admin in Constituent360.

Unknown- means none of the above and it gets set during a data sync.

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