What do the fields in my email report / delivery screen mean?

Anonymous Blackbaud User

Message Name - Name assigned to the message in the campaign.

Delivery Start Date - Date timestamp when the system began delivering the messages

Number Sent - Number of messages sent to constituents.

Hard Bounced - Number of messages not received by constituents due hard bounce conditions such as bad email addresses. Also displays the percentage of the total sent that this number represents.

Soft Bounced - Number of messages not received by constituents due to a temporary soft bounce condition (such as, full mailbox, ISP unable to accept emails at the time, and so on). Also displays the percentage of the total sent that this number represents.

Delivered - Number of messages that were successfully delivered to constituents. Also displays the percentage of the total sent that this number represents.

Opens - Number of messages that were opened by their recipients. Also displays the percentage of the total sent that this number represents.

Clickthroughs - Number of times the recipient clicked the link to reach the target purpose of the email (such as a fundraiser). Also displays the percentage of the total sent that this number represents.

Actions Taken - Number of actions taken by the recipients of the message. Also displays the percentage of the total sent that this number represents.

Tell-A-Friends Sent - Number of times a recipient used the Tell-A-Friend component to forward the email message to another email address. Also displays the percentage of the total sent that this number represents.

Unsubscribes - Number of recipients who have unsubscribed to remove themselves from the email list. Also displays the percentage of the total sent that this number represents.