Why are Click-Throughs different on the Deliveries tab vs the Click-Through Summary Report?

Anonymous Blackbaud User

These reports/screens pull slightly different data because they have slightly different purposes. The Click-Through Summary Report answers the question: What links were the most popular? The Deliveries tab answers: Who clicked what?

On the Deliveries tab, the "Recipient Click-Throughs" field displays the number of recipients who clicked at least one link in the message. The "Total Click-Throughs" field displays the total number of times that any recipient clicked any link in the message, and it does count it if a recipient clicked the same link multiple times.

The Click-Through Summary report adds up how many times each link is clicked and then totals them. It does not, however, count multiple clicks by the same recipient on the same link, unlike the Deliveries tab.

Example:

Jane clicks on link 'x' 3 times.

John clicks on link 'x' 1 time and link 'y' 2 times.

No one clicks on link 'z'.

- Deliveries tab will show 6 Total Click-Throughs as that's how many clicks there have been between both constituents.

- Click-Through Summary Report has a row for each of the two links clicked. For link 'x' it will show two Clickthroughs and for link 'y' it will show 1 Clickthroughs. It will not list link 'z' as no one clicked on it.