Do not contact (email) how to best recapture and any laws regarding

Jayne OLeary

Can anyone provide me with any best practices, rules and regs (laws) regarding the best methods to recapture those individuals who have opted out and are now on a do not contact (most likely email) and any approach advice for reconnecting.

thanks!

Kody Jackson

Howdy Jayne,


Looks like you have a lot of questions this week!


Three things.


1. Federal laws are pretty strict about honoring email opt-outs. The best practice, in this case, is to honor your subscriber's opt-outs (https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business).


2. Constitutents can certainly opt back in to your email communications, but this would have to be on their own initiative. So you'd probably want to have an inviting website where they could see the value of your organization and its communication.


3. The best way to find something is not to lose it. Make sure that your organization is doing the following to avoid opt-outs:

• Maintaining a reasonable rate of email communications
• Keeping word count to a minimum
• Tailoring content to your subscribers (maybe even segmenting them if possible)

You can see more of these best practices here (https://bb-email-services.docs.blackbaud.com/best-practices/), or take a Nonprofit Workshop on Email Communication (options visible @ https://blackbaud.csod.com/catalog/CustomPage.aspx?id=20000345).


Hope that was helpful!


Kody

Jayne O'Leary:

Can anyone provide me with any best practices, rules and regs (laws) regarding the best methods to recapture those individuals who have opted out and are now on a do not contact (most likely email) and any approach advice for reconnecting.

thanks!

Jayne OLeary

Thank you Kody! Its not the easiest subject to research! So polling as many backend users is key to my question. So far I am on board with reducing our messaging, out-put is hard to persuade the stakeholders who feel their very word is necessary and every message is met with open arms (which we know is where that opt-out button is activated and thensome!)

We do a lot of segmenting and I find the Newsletter to be our best friend in messaging, its trying to lure those full opt-outs back and then really defining our email preferences to best suit our viewers needs without losing them. 

I hope to see you at BBCON I will be the one with my hand raised...just kidding.

Jayne