BBNC Email Stats: Strange Web Addresses Linked to User Clicks

Kristy Henry

Hi all,

As we are just starting to learn how to use BBNC to send and analyze emails, we caught something very strange last week. On nearly every email we send out, users click (this is a good thing). The problem is that when you view the history of WHERE they are clicking, sometimes random, unassociated websites appear that have nothing to do with content we posted, none of our web pages, none of our social media sites, etc. They are other non-profit pages, other school pages, other random pages.


Has anyone else seen or experienced this? And if so, how to handle?


We did have someone from Web Marketing review the code to ensure that the email templates didn't contain any of those 'http' addresses, so we are baffled by this clicking behavior. And very concerned as well - we want folks to click on our emails to be redirected to our pages.


Thanks much.