Question about organizational advocacy alert processes

Bev Stanton

My department is reviewing our alert submission process and I am curious how other orgs handle email advocacy alerts. Do your program/policy people ever write the first draft or do you have online communications staff gather the info and write the copy? How do you manage the review process to ensure document version control and resolve conflicting edits? How do you manage your online calendar? I would love to know if anyone has developed a system that works well. Thank you for your insights!

Liz Pomper

For content, our issue experts almost always write the first draft, especially for the sample letter to the target. After we format and often grassrootify the language, our VP of Government Affairs reviews the draft, and then we send it to our president, who rarely has any concerns.


We have a weekly digital campaign meeting to negotiate the calendar. We use a shared Outlook calendar to add our emails, and then our Director of Digital Campaigns transfers that information to Basecamp.