Using Salesforce Leads?

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In the most recent "Secrets of Salesforce" eblast from Ryan Ozimek, Soapbox Engage, they mention the benefits/possibilities of non-profit users using Salesforce Leads. Is anyone else using Leads? Can you share how your organization is using Leads? It sounds like an interesting idea for major donor prospecting. 



http://picnet.force.com/track/apex/sbm__sbx_emailviewonline?id=70112000000YzhnAAC&cmid=00v1200000ohljlAAA&mt=4340211702969

 

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