Starting out with Email marketing

Cory Whitehead

For email marketing, I have a few questions:



1) can I change the color of my links?



2) does clickthrough and other stats only include the click of a donation button to the Raiser's Edge page or is it a comprehensive clickthrough rate?



3) can I drag images into a text only panel, for example, I want to include an electronic signature and profile picture next to my letter

Matthew Garbarino

Hi Cory, thanks for posting.



1) You can change the text color of the links using the text color selector in the text editor, unfortunately however the underline remains blue. We are planning to upgrade the text editor in the near future to optimize some quirks like this one.



2) Clickthrough will track all of your link clicks, from twitter to your donation form. You can even see the link details when you view the stats of a message to see how many clicks went to each individual link. Transaction/conversion rate obviously will only track Online Express transactions.



3) You can drag on a text widget, and then drag an image widget above or below within the same content block. If you would like the text to wrap around the image, you can use the image left/right content blocks as well.