Percentage of alumni with emails in database

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Good morning! We're establishing goals for our strategic plan, and I'm searching for resources to determine the average percentage of alumni for whom the university foundation (or alumni relations) has email addresses. According to my organization's Data Health Scorecard, Similar Orgs (about 22,000 alumni in the database) have emails for only about 25% of their alumni. We are going to run EmailFinder within the next month to raise our current percentage (appox. 15%), but we're looking to form a goal within the next week. Can any of you share where to find resources that might be helpful or your own percentage of alumni emails? Thank you!

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  • Amber Surface:
    Good morning! We're establishing goals for our strategic plan, and I'm searching for resources to determine the average percentage of alumni for whom the university foundation (or alumni relations) has email addresses. According to my organization's Data Health Scorecard, Similar Orgs (about 22,000 alumni in the database) have emails for only about 25% of their alumni. We are going to run EmailFinder within the next month to raise our current percentage (appox. 15%), but we're looking to form a goal within the next week. Can any of you share where to find resources that might be helpful or your own percentage of alumni emails? Thank you!

    Hi Amber.  I don't have an answer for you, just wanted to suggest that you also ask this question on the FUNDSVCS Advancement Services discussion list.  You'll probably get plenty of replies when it comes to a question like this.

     

  • Amber Surface:
    Good morning! We're establishing goals for our strategic plan, and I'm searching for resources to determine the average percentage of alumni for whom the university foundation (or alumni relations) has email addresses. According to my organization's Data Health Scorecard, Similar Orgs (about 22,000 alumni in the database) have emails for only about 25% of their alumni. We are going to run EmailFinder within the next month to raise our current percentage (appox. 15%), but we're looking to form a goal within the next week. Can any of you share where to find resources that might be helpful or your own percentage of alumni emails? Thank you!

     Hi Amber, I do not have any hard numbers for you but I have worked in 3 high schools, a lower school and an educational non-profit -- your stats seem to be about right from my experience.  The ages of the schools, when they started collecting email data seem to contribute to the number of alum emails collected.  As far as a strategic plan goal, I would recommend sticking to a percentage increase of found alums as opposed to hard goal number for collecting emails.  That email stats fluctuate so much because the younger alums tend to change emails and not notify, you could end up not meeting the goal.  just my two cents.

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