Suggedting Donor Amounts for Appeal Letters with a Donor wh has yet to make a gift

Robert Lancelotta · April 2016

Raiser's Edge Users -

We are getting ready to send out our anuual appeal. We now have a staff of three (instead of two and want to be a litle more sophisticated.) Blackbaud privided a link:

How to create an appeal letter with a suggested gift amount based on the previous amount the constituent has given

But I had a second question. We have a number of donors on our lists who have never made a gift, I'm looking for guidance on this. Is it more productive to ask for a dollar amount or is it bound to be to irritate a potential donor.

Any thoughts or observations are greatly apprecitated.

Many thanks,

Robert Lancelotta

Westminister Ingleside Foundation

Sunshine Reinken Watson · April 2016

A suggested amount is effective, especially if you can say what that money will do. For example, $15 will provide a class for one client, etc.

JoAnn Strommen · April 2016

Agree with Sunshine - include an amount and say what that amount will do. Especially for new donors gives them an idea of amount you're looking for, what your org can/will do with it/who it can help and how.

Suggedting Donor Amounts for Appeal Letters with a Donor wh has yet to make a gift

How to create an appeal letter with a suggested gift amount based on the previous amount the constituent has given

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