How does Online Express deal with Bounced email addresses?

Danielle Allen 2 · October 2015

Our organization recently switched from Constant Contact to Online Express and our understanding was that Bounced email addresses would automatically be removed from future e-blasts; but we've found that to be untrue. Do we need to adjust our queries to remove these addresses?

Is there any documentation online about how Online Express deals with bounced email addresses?

Danielle Allen 2 · October 2015

I may have just solved this myself - you have to go in to each list under Manage Lists and re-save them, and then they update. This was not obvious at all!

Jen Claudy · October 2015

To the best of my understanding...I may be wrong:

First, you should be sure to use Dynamic Queries for your OLX Lists. They should not need to be re-saved or manually refreshed at all, unless there is a problem with one of them. If you schedule your email messages far in advance, the OLX List used will be whatever it is at the time the message is Scheduled, not Sent. This one got me for a while, because a coworker writes and schedules/sends the messages and I manage the lists. So I was rushing to get a chunk of email addresses added before an eNewsletter went out, but it didn't matter because she scheduled the message before I finished the data entry, so none of those I entered in that section of time got that message.

If it's a Hard Bounce, OLX will treat it as an Unsubscribe and remove it from your lists. If it is a Soft Bounce, the address will stay in your list, at least for a while. Unfortunately, I believe both are marked simply as "Bounced" when you push data from OLX to RE and RE creates Appeal Tags on all applicable Constituent Records with the highest Response action taken.

How does Online Express deal with Bounced email addresses?

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