Online Express

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Judi Umbreit
Judi Umbreit ✭
Tenth Anniversary First Reply
in Blackbaud Raiser's Edge NXT®: General Discussion
We are considering moving to Online Express for our email marketing.  Does anyone know if zip codes can be captured when someone responds to an email? We know that the Luminate platform allows for the capture of zip codes, but haven't been able to get this questioned answered by BB.  Thank you!
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  • Jessica Taylor
    Jessica Taylor ✭
    Tenth Anniversary Facilitator 1

    I saw this on the side bar of our RE. What is
    it? And how does it differ from NetCommunity? We continue to use
    Constant Contact, because their email marketing platform was
    ancient. I’d love to hear from folks using this new product.

     

    Cheers,

     

    Jessica Taylor

    Annual Gifts Manager

    Point Reyes National Seashore Association
    (PRNSA)

    1 Bear Valley Road, Bldg 70

    Point Reyes Station, CA 94956

    Tel: 415.663.1200 x 304

    Fax: 415.663.8174


    www.ptreyes.org

     

    Explore.
    Discover. Connect.

     

    DONATE NOW

    Join our growing community of members by
    giving a gift to support our mission.

     

    VOLUNTEER

    Volunteering is a great way to give back.
    Volunteers are invited to the annual VIP picnic in July and are
    eligible to receive an annual America the Beautiful park pass for
    every 250 hours of volunteer service.

     

    Volunteer in the office or at
    events                                           
    Contact
    Jessica
    Taylor

    Volunteer or Take a Class with our
    Field Institute
              
    Contact
    David Seyms

    Volunteer with the National Park Service
                              
    Contact
    Doug Hee

     

    Learn more: http://www.ptreyes.org

     

    PRNSA is the
    official park partner of the National Park Service at Point Reyes
    National Seashore supporting stewardship and preservation since
    1964. We are 501(3)(c) nonprofit and your contributions
    are tax-deductible.     As a
    friend’s group we provide and support environmental education and
    stewardship programs and fund resource protection and preservation
    projects in the park since 1964. You can deepen your connection to
    the park and our mission by visiting our website, where you can find news
    and additional ways to get involved including upcoming
    events    , summer camp    , school programs and a selection
    of
    art    ,
    photography    ,

    natural history    , and

    recreational     classes
    through our
    Field Institute    .

     

     

  • Matt Page
    Matt Page ✭
    Tenth Anniversary Facilitator 2 Photogenic

    Jessica Taylor:

    I saw this on the side bar of our RE. What is it? And how does it differ from NetCommunity? We continue to use Constant Contact, because their email marketing platform was ancient. I’d love to hear from folks using this new product.


    The explanation I've had from RE on the difference is this: Online express covers the ability to take payments online, create event sign-up pages for an event and run emails and link all of that information back into RE. Net Community has a slightly bigger scope and is about bulding a "community" online, so somewhere where people will belong, have a log in that they can use to update their own details and interact with other members of the community.



    Matt
  • Diane Ellis
    Diane Ellis Blackbaud Employee
    Tenth Anniversary Name Dropper Photogenic First Reply
    The short answer to your question is Yes.  If you send an email from Online Express (OLX), you can capture ZIP code information if they respond to the email.  This assumes that the response is something like a gift.  If they give a gift in response to an email marketing effort, the gift will come into The Raiser's Edge though OLX.  You would process that gift and since the donor will have entered their credit card information for the gift, the billing information will be there too.  This is what RE will use to link to the correct Constituent record. You can choose to process the updates to add the ZIP code to their record.  (or the whole address if all you have is the ZIP code).  



    Personally, I think OLX is one of the best products Blackbaud has!  It is slick and easy to use!  One thing I really love is that after you send an email, you can actually view the success of the email by viewing the performance information.  You can add that data to The Raiser's Edge by just clicking a button.  It will create an Appeal record based on the name of the Email you sent, it will add that Appeal to the Constituent records with the correct response.  



    I hope that answers your question.
  • Julie Gibson
    Julie Gibson ✭
    Ancient Membership Facilitator 2 Name Dropper Photogenic

    Matthew Page:

    Jessica Taylor:

    I saw this on the side bar of our RE. What is it? And how does it differ from NetCommunity? We continue to use Constant Contact, because their email marketing platform was ancient. I’d love to hear from folks using this new product.


    The explanation I've had from RE on the difference is this: Online express covers the ability to take payments online, create event sign-up pages for an event and run emails and link all of that information back into RE. Net Community has a slightly bigger scope and is about bulding a "community" online, so somewhere where people will belong, have a log in that they can use to update their own details and interact with other members of the community.



    Matt

     

    Good morning - 



    You can find a great deal of information from the Online Express videos located at https://www.youtube.com/embed/videoseries?list=PLALjs-CzkPwpFbqwdKVQLcbhRxEHmPqPi  Online Express plugs directly into RE, supports embeddable form widgets for email signup, donation, event, and membership.  The form widgets can be used in any CMS driving your website, like WordPress, Drupal, etc.  *For email signup forms, you may only have first name, last name, and email address - not zip code.  The various forms can be styled individually, for colors, fonts, position of fields, labeling of fields - and they are mobile-responsive when placed into your website CMS pages. And the email component is easy to use as long as you don't need a wide range of designs or complexity to your email layout. You also must use query-based lists, no external files.



    NetCommunity is entirely different, as it is a true CMS (content management system).  Historically, Blackbaud had 3 flavors: Pro (all-inclusive and licensed), Grow (medium functionality, leased), and Spark (minimal functionality, leased). They just stopped selling Pro this year, very unfortunately.  Creating your entire website (public-facing, not just community), microsite, or individual pages is possible using stylesheet, layout, template, page and part functionality.  There are elements such as directory, user login, profile display/update, event registration, event calendar, personal notes, discussion board, etc., depending on your version. And it has full email functionality built-in, for a full range of templates, messages, campaigns, eCards, scheduled emails, notifications - again dependent on version; as well as flexibility for sending to both query-based lists and external csv files.

     

  • Patty Neumeier
    Patty Neumeier ✭
    Ancient Membership Facilitator 1 Photogenic
    There is an Online Express webinar on June 23 that I've signed up for.  Maybe they can answer your question.

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