facebook ad conversion tracking?

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Stacy Clinton
Stacy Clinton
Ancient Membership 10 Comments Facilitator Level 2
in Blackbaud Luminate Online® & Blackbaud TeamRaiser® Discussions

Has anyone had any luck installing the code for facebook ad tracking on the registration confirmation page? These are their general instructions: https://www.facebook.com/help/435189689870514/.  The confirmation page within the TeamRaiser only provides a block for the HTML area, so I don't know if this will work because of the <head></head> requirements. 

 

Also has anyone experienced this influencing google analytics results?

 

Thanks!

Stacy

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  • Aubrey Miller-Schmidt
    Aubrey Miller-Schmidt
    Ancient Membership First Comment Facilitator Level 1

    Yes, you can install the Facebook ad tracking code on the registration confirmation page. Since you can't access the <head></head> area of the code, you can only use part of what Facebook provides you... but it still functions just fine.

     

    Example:

     

    Facebook provides you this:

     


    <script type="text/javascript">
    var fb_param = {};
    fb_param.pixel_id = '600847408XXX';
    fb_param.value = '0.00';
    (function(){
      var fpw = document.createElement('script');
      fpw.async = true;
      fpw.src='//connect.facebook.net/en_US/fp.js';
      var ref = document.getElementsByTagName('script')[0];
      ref.parentNode.insertBefore(fpw, ref);
    })();
    </script>
    <noscript><img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/offsite_event.php?id=6008474081XXX&amp;value=0" /></noscript>

     

    You'll only insert this:

     


    <img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/offsite_event.php?id=6008474081XXX&amp;value=0" />

     

    Place this part of the code at the bottom of your registration "Confirmation" page using the HTML editor (NOT the visual editor). It's an invisible image.

     

    To check that it's working once installed, you'll need to "Preview" the Confirmation TeamRaiser page, then verify that it's showing as "Active" in the Facebook Ad Manager.

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