Thoughts on final copy?

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Greg Douglas 2
Greg Douglas 2
Ancient Membership First Comment Facilitator Level 1
in Blackbaud Luminate Online® & Blackbaud TeamRaiser® Discussions

We will have the complete guide sent tomorrow but just posting this for final review / thoughts and a few questions.

Please comment on last (Dec 30/31) email copy. Should it refer back to first email (Anita's story)? Or is it OK to read as it is currently. Same question for subject line - what would you suggest and does it need to refer to previous emails?

Non-donor stewardship card: There is a very soft ask in the copy but feels like it does not close properly. Thoughts on completing copy or OK as is?

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  • Patrick Hansen
    Patrick Hansen
    Ancient Membership 100 Comments Facilitator Level 3 Inquirer Level 2

    Hi Greg,

    This is in really great shape! I think your eCard messages are just fine as-is.

    On your last-chance message, it's OK to focus, as you have, on the tax implications of December 31st. You might consider using the subject line to tie this message back to your overall theme of "Giving Hope and Saving Lives". Here are a couple possible subject lines:

    Your 2009 Gift Will Save Lives

    Last Chance for a Life-Saving Gift in 2009

    Make a Life-Saving Gift Before 2009 Ends

    I'm going to nit-pick a little (sorry) and encourage you to preface your list of accomplishments in this message with text that is more concise, like:

    "In the past year, BC Cancer Foundation donors have funded:

    • The discovery of the ...
    • A 'first in history' decoding ...
    • The launch of the BC Generations ..."

    Overall, very nicely done!

    -patrick

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