Donation Form Analysis

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Is there a report where I can see who leaves our donation page without making a contribution?

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  • You can find out the abandonment rates on Google Analytics if you set up a goal and funnel. I don't think there is a Luminate report specifically listing abandoners.

  • Beth Szelog:

    Is there a report where I can see who leaves our donation page without making a contribution?

    We have a goal and a funnel set up but our abandon rates are at 0% - which I suspect is not accurate. Has anyone else had any success with setting up their reporting for accuruate measurement?
  • Erik Leaver
    Erik Leaver Blackbaud Employee
    Ancient Membership 250 Likes 100 Comments Photogenic
    Sounds like the funnel must be set up incorrectly -- 0 is unlikey. If you want to share your settings, happy to take a look.


    If you are tracking email conversion rates, you can come up with analysis of completion rates -- through an email click through report you can tell how many people clicked to the donation page & you can then run a donation report to see how many gifts were given. Then it's just a simple calculation for the conversion rate.


    The DC user group had a great presentation earlier this year about using Google's ecommerce module for tracking abandons. It's compicated & likely benefits from a services agreement but the data you can get is amazing. (recording can be found here: https://community.blackbaud.com/groups/forums/viewtopic/13/232/33737)


    Best,

    Erik Leaver
  • Hi Erik,


    Thanks for the suggestions and taking time to look at this.

    I have attached a PDF of our Funnel Report and a screen capture of our Goal Setup.


    If you see anything that looks out-of-place, any guidance would be greatly appreciated.


    If you should need to speak on-phone, my direct line is 513-419-7105.


    Thanks again!


    Jim

    4569c1388e28d94ae7344751caf301b5-huge-ga


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