Tracking the ### person to join a Constituent 360 Group

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jgoodrum
jgoodrum ✭
Ancient Membership
in Blackbaud Luminate Online® & Blackbaud TeamRaiser® Discussions

We are considering launching a contest to encourage website sign-up/recruiting. Almost all the recruiting for our website is actually done by the pharmacists we work with - through a variety of tools we offer. We have tossed around the idea of offering a major incentive to the pharmacy who is associated with the 100,000 person we have sign up for a Constituent 360 group on our site. We're hoping the new incentive would accelerate the move toward 100K significantly.

However, to do this, we need a good way to track the 100,000 valid user who signs up. The sign up form asks the user for their pharmacy name - which should allow us to track the user back to the pharmacy to award if we can accurately identify the 100,000K valid person to join the relevant group. As long as we can identify the user, we can figure out the pharmacy.

Does anyone have any experience with this kind of tracking - or suggestions on how we can do this accurately?

I know you can track the x# visitor to a site through tools like Google analytics, site meter, etc. I would expect that there's something along the same lines that can be done for sign ups. An idea we've had is that maybe the tracking could be done through mail merge - sorting by sign up date/time and assigning numbers based on that criteria.

I'd love to hear any suggestions or best practices that might be out there.

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  • Michael
    Michael ✭
    Ancient Membership Facilitator 2

    I think your idea for using a Group is probably the way to go here. Based on registration date, you can order all Group members and pick the 100,000th one that way. You can moniter the group membership numbers ongoing until it goes over 100,000, and if you have the capability, you could use the getGroupMembers Server-Side API method to construct a counter widget (the first response it returns is "total_number" which will tell you what you need to know) for your campaign pages.

    On a side note, many states have some fairly strict laws about contests. We've just been around and round with our lawyers over a contest idea we're working on. Your idea here is very different than the one we've been working on, but still if you haven't already, I'd make sure you get some legal advice on how this idea relates to state laws on games of change, lotteries and the like (those are technical terms, you might be surprised what actually constitutes one of those things... I was). Because there is an element of randomness here, this contest might be considered a game of chance, so if you're planning to give away something of value, you may have to register with some states or you could get into trouble legally. It all really depends on how it's structured though, but as I said, if you haven't already, I highly suggest you seek some legal advice.

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