Is there any constituent facing documentation on the benefits of online fundraising - email specifically?

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Katie Kohne
Katie Kohne
Ancient Membership First Comment Facilitator Level 1
in Blackbaud Luminate Online® & Blackbaud TeamRaiser® Discussions

I'm looking for a brief "blurb" that can be shared with reluctant online fundraisers that will explain to them the benefits of sending emails via the participant center.  i.e. More funds are raised by people who do this.  Is there anything like this available?

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  • Katie Kohne
    Katie Kohne
    Ancient Membership First Comment Facilitator Level 1

    Clarification:  is there something somewhere that says something like "if someone sends 1 email from their participant center, their online fundraising increases by “x” percent"?

  • Noel Beebe
    Noel Beebe
    Ancient Membership 10 Comments Facilitator Level 3 Inquirer Level 2
    Katie Kohne:

    Clarification:  is there something somewhere that says something like "if someone sends 1 email from their participant center, their online fundraising increases by “x” percent"?

    No, I don't believe we have any research that shows percentage or likelihood, however the Run Walk RIde study we produced in early 2009 indicated that events with higher numbers of participant emails sent generally yielded higher fundraising results.  Attaching the study here.

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