Sending Email Campaign and optimizing for Mobile Broswer users

M OConnell · April 2010

For awhile, it seemed to be industry standard to create at the top of every email, a 'Not Displaying Properly? Click Here to View Message ' Usually this is an HTML-based webpage hosted by the sender.

Quite recently, and perhaps it has alot to do with the influx of mobile users the past year, I've noticed some emails (e.g. EMS or REDBOX newsletters) are now sent with an option to 'View on Mobile Device' next to the above-mentioned option. However unlike the HTML-based webpage, these links often go to a Text-Only Version, hosted by the sender.

To Convio Folks who may be moderating...could you point me in the right direction?

The option to 'View as HTML' is created automatically with the Message Viewer Module:

http://help.americares.org/site/MessageViewer?em_id=13301.0&dlv_id=0&utm_source=Apr10&utm_medium=Email&utm_campaign=1blndel_2

Is there an option for 'View as TXT' page to be created automatically? (example of use: My boss is on a blackberry, receives an HTML email that gets turned into text anyway (and creating all images into full src=urls). When that happens, he would like to view it instead as a Text message... isntead of scrolling for hours through the degraded code)

Lastly, an example of the two types of emails...

http://ebm.cheetahmail.com/c/tag/hBLxzPcBtmrYQB8HFE$CucSfs.BtmrYQd5/doc.html?email=&t_params=ACQUISITION_ID%3D1%26EMAIL%3Dsk%2540yahoo.com&om_rid=CucSfs&cid=EM%3A_BLxzPcB8HFE$mZ

http://ebm.cheetahmail.com/c/mobile/hBLxzPcBtmrYQB8HFE$CucSfs.BtmrYQd5/doc.html?RAF_TRACK=&email=&t_params=ACQUISITION_ID%3D1%26EMAIL%3Dsk%2540yahoo.com&om_rid=CucSfs&cid=EM%3A_BLxzPcB8HFE$mZ

Noah Cooper · April 2010

It is possible to render the plain text version of an email by simply adding plaintext=true to a MessageViewer link, e.g. http://help.americares.org/site/MessageViewer?em_id=13301.0&dlv_id=0&utm_source=Apr10&utm_medium=Email&utm_campaign=1blndel_2&plaintext=true.

M OConnell · April 2010

Noah Cooper:
It is possible to render the plain text version of an email by simply adding plaintext=true to a MessageViewer link, e.g. http://help.americares.org/site/MessageViewer?em_id=13301.0&dlv_id=0&utm_source=Apr10&utm_medium=Email&utm_campaign=1blndel_2&plaintext=true.

Very helpful! Thank you, Noah!

Alice Bassett · June 2010

Noah Cooper:
It is possible to render the plain text version of an email by simply adding plaintext=true to a MessageViewer link, e.g. http://help.americares.org/site/MessageViewer?em_id=13301.0&dlv_id=0&utm_source=Apr10&utm_medium=Email&utm_campaign=1blndel_2&plaintext=true.

Is Convio planning to implement this mobile viewer option as part of the Message Viewer Module? With the huge increase in mobile users, this seems to be a necessity.

Seems like it would be simple to incorporate, and could look similar to this Old Navy e-mail: http://oldnavy1.m.delivery.net/w/webView?cid=19524637004&mid=1948001643&pid=754472&vid=131&ee=cmRvaG1hbm5AdGFtdS5lZHU_&si=&mv=H&bv=H&oc=N&sc=&k=1q72Lh. The 'mobile device' link would then be just the plain text version of the e-mail.

Anyone else agree?

Brian Mucha · June 2010

Noah Cooper:
It is possible to render the plain text version of an email by simply adding plaintext=true to a MessageViewer link, e.g. http://help.americares.org/site/MessageViewer?em_id=13301.0&dlv_id=0&utm_source=Apr10&utm_medium=Email&utm_campaign=1blndel_2&plaintext=true.

The problem is that you can't add that plaintext=true param to the messageviewer link in stationary. Bummer, I'm looking for exactly that.

I'd love a way to send plaintext and printerfriendly params to the messageviewer, or perhaps an alternate emailviewer that doesn't add the pagewrapper, and also a mobileviewer that doesn't add the wrapper and also serves plaintext.

Regards, Brian

Sending Email Campaign and optimizing for Mobile Broswer users

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