What's the pacing of the 3-part spring fundraising appeal?

Hi Jennifer,

Great question. We usually recommend waiting about a week in between each message. The actual dates the messages send, however, are really up to you. If you're planning this around any offline fundraising you may be doing or around a specific holiday or event, just indicate that in the guide let us know which dates you wish to launch each message. A callout in the right column of your regularly scheduled eNewsletter is another soft reminder about your campaign that is a great idea to consider.

The short answer is that your campaign will run for about one month, give or take a few days.