ECommerce Purchasers and Email Interests

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Brian Mucha
Brian Mucha
Ancient Membership 2500 Comments 250 Likes Name Dropper
in Blackbaud Luminate Online® & Blackbaud TeamRaiser® Discussions

I just found out that ecommerce doesn't directly support email interests in that there is no way to automatically add an interest to a store purchaser. (Individual products do support web interests.)

Is there a good trick for getting around this, aside from manually doing it with the segmentation upload and report writer reports?

Regards, Brian

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  • Michelle Shefter
    Michelle Shefter
    Ancient Membership 10 Comments Facilitator Level 3 Inquirer Level 2

    Hi Brian,

    You can use engagement factors to identify who has made eCommerce purchases.  They don't map to an individual store, but it would help you identify who your purchasers are and you could create query-based groups for targeting these folks.

    Hope this helps....

    Michelle

  • Brian Mucha
    Brian Mucha
    Ancient Membership 2500 Comments 250 Likes Name Dropper
    Michelle Shefter:

    Hi Brian,

    You can use engagement factors to identify who has made eCommerce purchases.  They don't map to an individual store, but it would help you identify who your purchasers are and you could create query-based groups for targeting these folks.

    Hope this helps....

    Michelle

    Thanks! That's a good idea, but it still doesn't get them into an actual interest without the segmentation upload, right?

    ECommerce stores can actually be set to add purchasers (and large purchasers) to a group, but not to an email interest.

    Regards, Brian

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