Including a Reminder Mailing Package in the Direct Mail Appeal

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Whitney Neilson
Whitney Neilson
Seventh Anniversary First Comment Facilitator Level 1
in Blackbaud Raiser's Edge NXT®: General Discussion
Hello!


We are trying to include our packages for our reminder mailings under our direct mail appeal, which has its own appeals. We currently have the reminder mailing set as zero people solicited because we don't want it to double count the people who received the direct mail appeal and the reminder mailing. But with the zero solicited it means we are calculating the response rate and average gift amount manually.


Our other idea was to make the reminder mailing its own appeal, with the number solicited, and then combine the two appeals in the performance analysis report.


Does anyone have any recommendations on best practices for this?


Thank you!
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  • Michael Langley 2
    Michael Langley 2
    Eighth Anniversary 10 Comments 25 Likes Photogenic

    Whitney Neilson:

    Hello!


    We are trying to include our packages for our reminder mailings under our direct mail appeal, which has its own appeals. We currently have the reminder mailing set as zero people solicited because we don't want it to double count the people who received the direct mail appeal and the reminder mailing. But with the zero solicited it means we are calculating the response rate and average gift amount manually.


    Our other idea was to make the reminder mailing its own appeal, with the number solicited, and then combine the two appeals in the performance analysis report.


    Does anyone have any recommendations on best practices for this?


    Thank you!

    If it were me I would recommend your other idea and just use a separate appeal. That way you can count everything on its own or combined. You can also run a query to find out how many received both.

  • Whitney Neilson
    Whitney Neilson
    Seventh Anniversary First Comment Facilitator Level 1

    Thank you for your input, Michael. That is
    actually what we ended up doing!

     


    Whitney Neilson

    Stewardship
    & Donor Engagement Officer


    705-435-6281  Ext. 2351


    705-434-5116 (fax)


     


     

    Stevenson
    Memorial Hospital Foundation

    200 Fletcher
    Crescent, P.O. Box 4000

    Alliston ON L9R
    1W7

    www.transformingstevenson.ca


     


      


     


     

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  • Heather MacKenzie
    Heather MacKenzie
    Tenth Anniversary 1,000 Likes 1000 Comments Photogenic

    Whitney Neilson:

    Hello!


    We are trying to include our packages for our reminder mailings under our direct mail appeal, which has its own appeals. We currently have the reminder mailing set as zero people solicited because we don't want it to double count the people who received the direct mail appeal and the reminder mailing. But with the zero solicited it means we are calculating the response rate and average gift amount manually.


    Our other idea was to make the reminder mailing its own appeal, with the number solicited, and then combine the two appeals in the performance analysis report.


    Does anyone have any recommendations on best practices for this?


    Thank you!

    We make the reminder it's own appeal, with it's own packages.  It's a separate appeal for us even if it sends to some of the same people.  You could use export, I suppose, to create one single list of everyone who receive either or both appeal.

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