How does your organization see P2P revenue?

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Elysha Kensinger
Elysha Kensinger
Ninth Anniversary Loyalty Badge Inquirer Level 1
in Blackbaud Raiser's Edge NXT®: General Discussion
Our organization is launching online P2P using the platform Classy in August.  Internally, we have decided to consider all fundraisers and tribute gifts, online and offline as P2P.  We do have a fundraising goal for P2P, and a specific individual assigned to steward major P2P fundraisers.  However, at this point we see it as a mechanism of how we raise the money and see these donations as falling into the larger Middle, Major, and Membership level donor campaign buckets.  With that, we will track P2P contributions (to fundraisers) primarily in Appeals rather than by a P2P specific Campaign.  We do have several items that we'd like to track, and so have decided to use Appeal Category to collect this data.  


Does anybody have experience with setting up P2P or fundraisers in their database?  How does your organization see P2P for their donors?  Did you track this as a separate Campaign?  This is new to us, so wanted to see if anybody had any experience/recommendations/ideas?


Thank you!


Elysha Kensinger

The Marine Mammal Center

 

 
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  • Kylea Johnson
    Kylea Johnson
    Seventh Anniversary 250 Likes 100 Comments Photogenic

    Elysha Kensinger:

    Our organization is launching online P2P using the platform Classy in August.  Internally, we have decided to consider all fundraisers and tribute gifts, online and offline as P2P.  We do have a fundraising goal for P2P, and a specific individual assigned to steward major P2P fundraisers.  However, at this point we see it as a mechanism of how we raise the money and see these donations as falling into the larger Middle, Major, and Membership level donor campaign buckets.  With that, we will track P2P contributions (to fundraisers) primarily in Appeals rather than by a P2P specific Campaign.  We do have several items that we'd like to track, and so have decided to use Appeal Category to collect this data.  


    Does anybody have experience with setting up P2P or fundraisers in their database?  How does your organization see P2P for their donors?  Did you track this as a separate Campaign?  This is new to us, so wanted to see if anybody had any experience/recommendations/ideas?


    Thank you!


    Elysha Kensinger

    The Marine Mammal Center

     

     

    This may or may not be helpful, but we just started tracking online giving as a gift subtype. So Donation-Online, or Pledge Payment-Online. We weren't using gift subtype for anything interesting so I took over that field for some better tracking. You could do something like Donation-P2P, Pledge-P2P etc. This way I can segment out that large group that is coming from across the board as far as funds, campaigns, appeals, etc. It all depends on how you use the fields!

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