Acceptable Use Policy for Blackbaud Email - Action Alerts

Gwendolyn Chambers · June 2018

Hi there Community!

We received the Blackbaud popup message last week regarding use policy for email. One area I'm unclear on is what else might be included in "Implied" consent. Specifically in relation to Action Alerts. We recently began not including an opt-in checkbox on our action alerts. This is something we've seen other orgs doing and there is language letting folks who take action know they are being opted in. What's funky about this way of getting opt-ins is that the unsubscribe function drops out of the wrapper for all autoresponder emails making it impossible to opt-out at that point.

Wondering what others are doing in this case, what's the best practice and if this new use policy applies to other tools in Luminate besides email.

-Gwendolyn

John Miller 3 · June 2018

In reply to Gwendolyn

Hey Gwendolyn,

As long as you are clear that the action the user is taking will result in their opt in to receive communications, you are following the policy. Autoresponders are messages triggered directly by user action so they aren't impacted by opt out (which is why the unsubscribe link is stripped out). You aren't required to do this, but a good practice would be to include a link to the email preferences page in your stationery so that users could opt out (or in!) to global email or interests for your site. The policy here is specifically for email but there is an broader acceptable use policy here

Sincerely,

John Miller

Product Manger, Luminate Online

Gwendolyn Chambers · June 2018

John Miller:

In reply to Gwendolyn

Hey Gwendolyn,

As long as you are clear that the action the user is taking will result in their opt in to receive communications, you are following the policy. Autoresponders are messages triggered directly by user action so they aren't impacted by opt out (which is why the unsubscribe link is stripped out). You aren't required to do this, but a good practice would be to include a link to the email preferences page in your stationery so that users could opt out (or in!) to global email or interests for your site. The policy here is specifically for email but there is an broader acceptable use policy here

Sincerely,

John Miller

Product Manger, Luminate Online

Thanks John, the link to email preferences is a good idea. And thanks for the additional policy info. I'll take a look.

Acceptable Use Policy for Blackbaud Email - Action Alerts

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