Engagement Factors

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Kim Ethridge
Kim Ethridge
Ancient Membership 10 Comments 25 Likes Photogenic
in Blackbaud Luminate Online® & Blackbaud TeamRaiser® Discussions
I'd love to get a discussion going about how people are usine Engagement Factors in LO.


Kim
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  • Kerrie Goughnour
    Kerrie Goughnour
    Ancient Membership 10 Comments Photogenic 5 Likes

    I use engagement factors to count the number of email opens and the number of emails received within 6 months. I then run "disengagement" queries to identify everyone who has received at least 3 emails in the last 6 months, but has not opened any.

  • Jeremy Reynolds
    Jeremy Reynolds
    Ancient Membership 100 Comments 25 Likes Name Dropper

    Kim Ethridge:

    I'd love to get a discussion going about how people are usine Engagement Factors in LO.


    Kim

    I've got a couple of segmentation groups based on how recently someone got an email. I use those to break up large sends, so that nobody is getting hit with 3-4 emails in less than a couple days.


    I've also got ones to catch anyone who has logged into LO, anyone who has opend an email, anyone who has clicked an email link, and a "weighted actions" score that combines things like donations, registrations, email opens, etc. We use those less frequently, but it's helpful when I've got a big send to front-load the recipients who are most likely to open. Makes email providers less likely to flag the message as junk/promo/spam.

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