Grassroots Campaigning: How to Use Online Channels to Build Offline Support

The recent presidential election has led to a level of true grassroots activism that hasn’t been seen in decades. Ordinary Americans not formally affiliated with any organization or cause are rising up to make their voices heard.


The timing for grassroots advocacy organizations couldn't be better. In an age where million-signature petitions are commonplace, the tried and true strategy of having volunteers send online messages to their members of Congress has greatly diminished in value.

Read how the American Cancer Society Cancer Action Network (ACS CAN) is leveraging this tidal wave of activism to convert digital volunteers into active offline volunteers ready to lead cancer-fighting grassroots activities in their communities.