Naming our Monthly Giving Program

Susan Chomsky · January 2017

Hi community, Our monthly giving program is off to a good start and now we want to do some branding. Forgotten Harvest is a food rescue agency operating in the metro Detroit area. We work with over 800 food providers and distribute to more than 250 agency partners. We want our monthly donors to know how special they are in our mission to relieve hunger and food insecurity. We want to name our sustainer program. I am looking for some naming ideas.

-Fill the Plate donors -Rescue Rangers -Harvest Helpers Just from our initial brainstroming. We could use some help. Got any ideas????

JoAnn Strommen · January 2017

Will be thinking - right off though I like "Fill the Plate" because you can't help but see the visual when you read it. Seems to fit well with your purpose and so easily reminds donor of the difference they are making.

Joanne Felci 2 · January 2017

I'm with JoAnn - I really like Fill the Plate but I also think you would want to have a word (like Helper/Ranger as you use in the others) to turn it into a group - that those donors identify with

Given that my second choice would be Harvest Helpers

Just checked out your website and can see where Rescue Rangers came from

Maybe Fill the Plate Family (give monthly and become part of the Fill the Plate Family)

Kimberley Cote · January 2017

The organization I recently joined calls them our Cornerstone donors. I like the connotation of the word Cornerstone given how important monthly donors are to any fundraising program, even though it may not relate specifically to food rescue, I still thought it may be a useful idea for the brainstorm

Jennifer McHale · January 2017

I'll admit, I'm partial to the Rescue Rangers, but I think it's because it makes me think of the Chip and Dale show from my childhood. And, for some reason, that image just makes me happy

Beth Levine Cupp · January 2017

Susan Chomsky:

Hi community, Our monthly giving program is off to a good start and now we want to do some branding. Forgotten Harvest is a food rescue agency operating in the metro Detroit area. We work with over 800 food providers and distribute to more than 250 agency partners. We want our monthly donors to know how special they are in our mission to relieve hunger and food insecurity. We want to name our sustainer program. I am looking for some naming ideas.

-Fill the Plate donors -Rescue Rangers -Harvest Helpers Just from our initial brainstroming. We could use some help. Got any ideas????

I also like Fill the Plate because of the visual, but if you wanted to go with Harvest, you could use Harvest Heroes - make the donor the hero!

Susan Greeley · January 2017

Susan Chomsky:

Hi community, Our monthly giving program is off to a good start and now we want to do some branding. Forgotten Harvest is a food rescue agency operating in the metro Detroit area. We work with over 800 food providers and distribute to more than 250 agency partners. We want our monthly donors to know how special they are in our mission to relieve hunger and food insecurity. We want to name our sustainer program. I am looking for some naming ideas.

-Fill the Plate donors -Rescue Rangers -Harvest Helpers Just from our initial brainstroming. We could use some help. Got any ideas????

Chaille Cohen · January 2017

Susan Chomsky:

Hi community, Our monthly giving program is off to a good start and now we want to do some branding. Forgotten Harvest is a food rescue agency operating in the metro Detroit area. We work with over 800 food providers and distribute to more than 250 agency partners. We want our monthly donors to know how special they are in our mission to relieve hunger and food insecurity. We want to name our sustainer program. I am looking for some naming ideas.

-Fill the Plate donors -Rescue Rangers -Harvest Helpers Just from our initial brainstroming. We could use some help. Got any ideas????

I thought of "Meal Makers." I love alliteration in branding...Be a Meal Maker!

Katie Peterson · January 2017

Susan Chomsky:

Hi community, Our monthly giving program is off to a good start and now we want to do some branding. Forgotten Harvest is a food rescue agency operating in the metro Detroit area. We work with over 800 food providers and distribute to more than 250 agency partners. We want our monthly donors to know how special they are in our mission to relieve hunger and food insecurity. We want to name our sustainer program. I am looking for some naming ideas.

-Fill the Plate donors -Rescue Rangers -Harvest Helpers Just from our initial brainstroming. We could use some help. Got any ideas????

Nancy Franklin · February 2017

Susan Chomsky:

Hi community, Our monthly giving program is off to a good start and now we want to do some branding. Forgotten Harvest is a food rescue agency operating in the metro Detroit area. We work with over 800 food providers and distribute to more than 250 agency partners. We want our monthly donors to know how special they are in our mission to relieve hunger and food insecurity. We want to name our sustainer program. I am looking for some naming ideas.

-Fill the Plate donors -Rescue Rangers -Harvest Helpers Just from our initial brainstroming. We could use some help. Got any ideas????

I like your organization name, and would incorporate it into the sustainer name. The sustainers could be the "Harvesters" or the "Planters" or "Sowers". Pollinators might be a bit much, though

Naming our Monthly Giving Program

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