Google Tag Manager - Reusable page element created and added as a component to copy of page wrapper... but....
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Hello there one and all,
I've been having *fun* with this.
I'm trying to set up Google Tag Manager and E-Commerce integration. I have made some headway based on this frankly excellent post in the community, however I seem to be missing something.
My process:
So I'm stuck.
Has anyone else had experiences like this?
I've been having *fun* with this.
I'm trying to set up Google Tag Manager and E-Commerce integration. I have made some headway based on this frankly excellent post in the community, however I seem to be missing something.
My process:
- Add Google Tag Manager tracking code to header or page - check
- Add further Google Tag Manager code above the initial tracking code in stage 1 (this is data layer code) - check
- Create a resuable page component, called reus_pagewrapper_tagmanager_ecommerce
- Create a new version of my page wrapper code, integrate the component mentioned in step 3 by adding to meta tag section as follows [[S51:reus_pagewrapper_tagmanager_ecommerce]]
So I'm stuck.
Has anyone else had experiences like this?
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Comments
-
Sarah Kershaw:
Hello there one and all,
I've been having *fun* with this.
I'm trying to set up Google Tag Manager and E-Commerce integration. I have made some headway based on this frankly excellent post in the community, however I seem to be missing something.
My process:- Add Google Tag Manager tracking code to header or page - check
- Add further Google Tag Manager code above the initial tracking code in stage 1 (this is data layer code) - check
- Create a resuable page component, called reus_pagewrapper_tagmanager_ecommerce
- Create a new version of my page wrapper code, integrate the component mentioned in step 3 by adding to meta tag section as follows [[S51:reus_pagewrapper_tagmanager_ecommerce]]
So I'm stuck.
Has anyone else had experiences like this?
Hi Sarah -
Do you have a link to your site or donation form that you can share?
Thanks,
Sara Hoffman
Digital Analyst and Optimization Lead
Beaconfire RED
0 -
Hi Sara!
1) It's you! In a non-creepy way I followed (or tried to!) your posts about GTM integration. In my head at least, we go waaaaaaaay back.
2) In answer to your question: the code is here: http://waid.convio.net/site/PageServer;jsessionid=00000000.app304c?pw_id=1541&pagewrapper=pw_list&pagename=page_wrapper_preview&mfc_pref=T&s_locale=en_US&NONCE_TOKEN=962051AF3B376740AD6861AE1E65984B
Hopefully this will work. Shout if not.
SK0 -
Oh, there's a big <doh> moment - there's a <script> inside a <script> tag.
What you'll need to do:
<!-- Start: define dataLayer for Google Tag Manager -->
<script>
dataLayer = [{
<script>
// modify and set session variables
// maps tracking code to order id
// maps donation form name to Affiliation
// corrects donation form $dollar amount and maps to transaction amount
// maps pagename for API forms or donation form id (df_id) as the PRODUCT
// maps source code to Category, if you don't use source code... you could do something donation campaign id?
dataLayer = [{
'transactionId': 'Tracking Code', // order ID - required
'transactionAffiliation': 'dc:donationFormName', // donation form name, mapped to "affiliation"
'transactionTotal': 'ift Amount', // total - required
'transactionTax': '', // tax - you don't really need this as a non-profit, amirite?
'transactionShipping':'', // shipping - you probably don't need this either
'transactionProducts': [{
'sku': 'dc:donationFormName', // donation form name
'name': '', // Page name in URL SKU/code required (populates with pagename or df_id, pagename if you use API forms)
'category': '', // source code, mapped to "category"
'price': 'ift Amount', // unit price - required
'quantity': 1 // required
}];
}];
</script>
</script>
<!-- End: define dataLayer for GTM -->- Remove the <script> tags from pagewrapper_tagmanager_ecommerce
- Add a conditional to pagewrapper_tagmanager_ecommerce to only appear on Donation Thank You pages
- EX: [[?[[S8]]::donation=completed:: <!-- all the ecomm code -->:: <!-- do nothing-->::]]
- Double check that a dataLayer is still created in the do nothing area. otherwise we're double calling dataLayer, within itself. oops.
Maybe I need to write better instructions0 -
OH MY DAYS THIS
IS AMAZING! I’ll have a go at this and let’s see what kind of
trouble I can get into…SK
--
Sarah Kershaw
Digital Marketing
ConsultantWaterAid – US
office233 Broadway, Suite
2705New York, NY, 10279
www.wateraid.org/us
– new website!Do you have 47 seconds to
spare?Find out which unlikely
household item directly impacts your height…http://www.howmuchshorterquiz.org
0
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