Using LO Advocacy for CTA's That Aren't Very Compelling?

Jon Dunn · October 2016

Hi everyone!

At Best Friends Animal Society we use LO Advocacy to contact lawmakers and other key decision makers around animal issues, obviously.

Recently OSHA proposed a change to many of their policies, including a previous position on feral cats:

"OSHA recognizes that feral cats pose a minor, if any, threat, and tend to avoid human contact, and OSHA proposes to remove the term ‘feral cats’ from the definition of vermin in the standard.”

Since this is a change to federal policy, the call to action in this case would be to ask our supporters to go to the regulations.gov website (here: https://www.regulations.gov/comment?D=OSHA-2012-0007-0031) and leave a comment. It's not exactly the most compelling, or trackable action alert in history.

I'm wondering if you guys have had any experience with this kind of action and if you have any tips?

Thank you!

Jon Dunn

Will Hull · October 2016

You could use a "Survey" as a petition and embed the "Survey" on a Pagebuilder page and then provide talking points/comment points for your users to copy and paste into the Regulations.gov website on your Pagebuilder page and then ask your survey respondents to enter their basic info (first name, last name, email address) and click to submit the form on your Pagebuilder page to indicate that they took action at Regulations.gov. You can then, when/if there are public hearings on the issue, bring that list of names to the hearing and demonstrate that you have active supporters who agree with you on the issue and have posted public comments at Regulations.gov. This would be a way to track and demonstrate the fervor of your advocates about the proprosed rule.

Not everyone will complete the action of signing the petition or completing the survey to indicate that they commented on the proposed rule, but it will help inform your advocacy of who takes the time to submit the form on your Pagebuilder page as those are your closest evangelicals for your cause.

I hope this helps.

Will Hull

Blackbaud Internet Solutions Consultant (Luminate Online Deployments)
will.hull@blackbaud.com

Chris Cain 2 · October 2016

Will Hull:

You could use a "Survey" as a petition and embed the "Survey" on a Pagebuilder page and then provide talking points/comment points for your users to copy and paste into the Regulations.gov website on your Pagebuilder page and then ask your survey respondents to enter their basic info (first name, last name, email address) and click to submit the form on your Pagebuilder page to indicate that they took action at Regulations.gov. You can then, when/if there are public hearings on the issue, bring that list of names to the hearing and demonstrate that you have active supporters who agree with you on the issue and have posted public comments at Regulations.gov. This would be a way to track and demonstrate the fervor of your advocates about the proprosed rule.

Not everyone will complete the action of signing the petition or completing the survey to indicate that they commented on the proposed rule, but it will help inform your advocacy of who takes the time to submit the form on your Pagebuilder page as those are your closest evangelicals for your cause.

I hope this helps.

Will Hull

Blackbaud Internet Solutions Consultant (Luminate Online Deployments)
will.hull@blackbaud.com

Surveys are a good way to handle this sort of submission/tracking and creating a simple Advocacy alert with a custom/internal target is another. The benefit of the latter is that it "counts" as an action alert in the eyes of Luminate, so if you are building or tracking segments of advocates, it is another indication of that type of engagement.

-Chris

Will Hull · October 2016

Chris Cain:

Will Hull:

You could use a "Survey" as a petition and embed the "Survey" on a Pagebuilder page and then provide talking points/comment points for your users to copy and paste into the Regulations.gov website on your Pagebuilder page and then ask your survey respondents to enter their basic info (first name, last name, email address) and click to submit the form on your Pagebuilder page to indicate that they took action at Regulations.gov. You can then, when/if there are public hearings on the issue, bring that list of names to the hearing and demonstrate that you have active supporters who agree with you on the issue and have posted public comments at Regulations.gov. This would be a way to track and demonstrate the fervor of your advocates about the proprosed rule.

Not everyone will complete the action of signing the petition or completing the survey to indicate that they commented on the proposed rule, but it will help inform your advocacy of who takes the time to submit the form on your Pagebuilder page as those are your closest evangelicals for your cause.

I hope this helps.

Will Hull

Blackbaud Internet Solutions Consultant (Luminate Online Deployments)
will.hull@blackbaud.com

Surveys are a good way to handle this sort of submission/tracking and creating a simple Advocacy alert with a custom/internal target is another. The benefit of the latter is that it "counts" as an action alert in the eyes of Luminate, so if you are building or tracking segments of advocates, it is another indication of that type of engagement.

-Chris

That's a good point, Chris. Adding a custom target as an internal email address to your organization and using that as the target for an action alert is another way of completing an alert. What you could do is ask your advocates who are submitting Regulations.gov comments is to copy their comments and paste them into the message window so that you can take a temperature and tone of the feedback your advocates are sending on a proposed rule.

Thanks,

- Will

Using LO Advocacy for CTA's That Aren't Very Compelling?

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