Email Management for the purpose of emailing tax receipts

Options
My leadership wants us to consider the possibility of sending email tax receipts for our offline donors when the donor provides an email address or there is already one on their record.  Today these donors get mailed receipts.  Has anyone ever attempted, considered or launched email receipts for offline donations?  My question does not include on-site at the event transactions, as we have tools that help us with those donations.  If you considered, but didn't move forward, why didn't you? If you have attempted or launched, how do you maintain a clean database?


Honestly, I have reservations with this idea, because there are too many sources that feed our Raiser's Edge database.   It is highly possible that the email assigned to a record may not be theirs.  It could be their spouse's, parent's, child's, friend's, etc.  This occurs because sometimes someone other than the donor signed them up online or maybe a bad append of an email to the record (through automated tools).  Regardless, a one time clean-up is not enough.  Please let me know your thoughts, as I would love to talk to someone who has done this before.


Thank you!

Comments

  • Nicole Kennedy:

    My leadership wants us to consider the possibility of sending email tax receipts for our offline donors when the donor provides an email address or there is already one on their record.  Today these donors get mailed receipts.  Has anyone ever attempted, considered or launched email receipts for offline donations?  My question does not include on-site at the event transactions, as we have tools that help us with those donations.  If you considered, but didn't move forward, why didn't you? If you have attempted or launched, how do you maintain a clean database?


    Honestly, I have reservations with this idea, because there are too many sources that feed our Raiser's Edge database.   It is highly possible that the email assigned to a record may not be theirs.  It could be their spouse's, parent's, child's, friend's, etc.  This occurs because sometimes someone other than the donor signed them up online or maybe a bad append of an email to the record (through automated tools).  Regardless, a one time clean-up is not enough.  Please let me know your thoughts, as I would love to talk to someone who has done this before.


    Thank you!

    We have not done this, but I would echo your reservations. First, I strongly believe if a donor took the time to mail in a donation, the least we could do is mail them a receipt and nice thank-you back. I would be a bit confused if I mailed in a donation then received only an email back. I also see how the logistics could cause donors to be missed, or the wrong email, etc. You could also run into spam/junk email boxes where the donor would not see the email. Sorry I don't have any advice about implementation - other than I would not do it. Good luck!

  • I'm with Angie.  I would have serious reservations/objections on this idea.  Personally, I have several email addresses that I use for different purposes.  If I mailed in a donation and didn't include an email address and the org found an email for me and appended it to my record, then started emailing me, I would be rather irritated.  If I even saw the message, as I often find messages I'm expecting to receive in the Spam folder.


    However, we do do this in the opposite direction.  If you make a donation online to the organization, you get the confirmation email and you also will receive an acknowledgement letter in the mail.  And, if you give >$250 in a calendar year, you will receive a mailed tax summary letter in January of the following year.  Regardless of how you donated.
  • We haven't taken advantage of the E-Receipting option that RE offers... yet.  I've got it all setup and ready to roll, just have not pushed the buttons in sequence!  :D  


    What we do for "receipts by email" is convert the Word .doc to a .PDF and manually email it through Outlook to their Primary email.  Then we record it as an Action.  I also now have a Business Rule that comes up, "This donor has requested their receipts in PDF format."


    I agree, I would take a very close look at how you assign an email to a record - is it the employee's work address?  The family/household email?  What if it's the spouse's email they recorded, but needs the gift receipted to the HoH?  What happens if they make an online gift and now there's *another* email provided through NetC?


    The biggest problem that I can immediately see with this "suggestion" from your supervisors is that if you generate an E-Receipt and email it to them, but they already have a generated receipt that you printed and postal-mailed them, you run a high likelihood of doubling your receipt stacks, if not your gifts.  And then your Director of Finance is going to panic because they will need to know at tax time if you issued 12,984 Charitable Tax Receipts; if you just "saved the donors some paper" and generated E-Receipts, Raiser's Edge and Financial Edge (as I understand) are both going to be screaming that it was actually 25,968 Charitable Tax Receipts.  Something to think about...
  • Hi Nicole,


    We have recently moved to e-receipts and so far it's working well. It does actually add extra work in some ways but so far our donors have responded very favourably and are replying back to us with thank you notes and other words of encouragement surprisingly frequently! 


    For us we didn't do an email clean up prior, we have taken a chance and just gone with the email address that is on file. So far I have only had one company come back saying that the person we emailed the receipt to is no longer with them. They provided me with a different email address to send to and all is well!


    We are not having any double up of receipting as once someone is emailed a receipt then they are marked as receipted and acknowledged so when I run the paper copies afterwards it doesn't pull those. It has meant that we (as in I!) have changed our entire process of doing acknowledgement letters though and that has taken some getting used to!


    As a caveat to the following steps, we include our tax receipt on the bottom of the acknowledgement letters so there are a few steps that those of you who do separate receipts won't need to do here...


    My steps are to first run all the e-receipts first. I would have preferred to do this as consolidated receipts but for some reason I couldn't build a consolidated receipt file without errors, so I made all the e-receipt letters individually and now run them one by one. It sounds very very time consuming but once you get the hang of it it's not too bad.


    I then run a receipts preview on all records to generate receipt numbers for those that don't have them yet.


    I then run the donor acknowledgement letters which pulls all the letters that haven't been acknowledged yet. 


    Because our letters have the receipt on the bottom the letter type denotes if someone receives a receipt or not. 


    It's working well for us at the moment and as I said, we've had great feedback and engagement, even from those that send us a cheque and then we send them an e-receipt! 


    Hope that helps! Happy to answer any other questions!

    Carley.
  •  

    Thank you for the responses!  I was curious-  how large are your databases and how many active email addresses are in your systems?  We have close to 500K constituent records (this is all records and not just active records) and 164K of them do have active email addresses.  Besodes what you have listed, do you think that your decision to do eReceipting for offline gifts or not to do it at all was dependent on the size of your email file? 

Categories