Has anyone set up google postmaster to track gmail performance?

Has anyone here set up google postmaster? Or Blackbaud people, do you know the answer to how the set up works within your system if we try? It wasn't totally clear to me if you could use the system while also using a third party send system like Blackbaud.


We think that since dns records are attached to our domain name, tpl.org, it is something we should have access. Where I am not sure is what, if any, process it then takes to verify our email address (what is being used when sending through Blackbaud). 


Description of Google Postmaster and steps needed to set it up below.

Gmail Postmaster Tools gives email marketers a major advantage by allowing them to check on their email performance to monitor trends over time and ensure that their messages are hitting their subscribers’ inboxes. This gives marketers insights that they’ve never had before, and should be taken advantage of immediately.


To set up the Gmail Postmaster Tools, you have to add a CNAME or TXT DNS record. Google will then test these records on a recurring basis to verify ownership.
Once you’re up and running, you can analyze each dashboard to look for key trends that are negatively or positively impacting your deliverability. The Delivery Errors Dashboard is particularly useful—you’ll gain insights into exactly why your email was rejected, such as the email content is possibly spammy or the sending IP address has a low reputation.