Participant Center Email #fail

Shana Masterson 2

Hello!

 

At the American Diabetes Association, we put a heavy emphasis on the importance of participants sending email through Convio. We encourage them to start small with 10 emails and then build from there with additional messages, follow ups, uploading their address book, etc.

 

Our data shows that participants who send emails through Convio are raising 13-15x those who are not. This data rings true in all cases and is great from a nationwide point of view. However, how can local event staff work with individual participants who have noticed that many messages sent through Convio are delivered to junk (as it is not from the participant and comes from a Convio address) or not delivered at all? We've instructed staff that "Outlook is not a crutch".

 

I'm looking for your suggestions on how to work with participants who have experienced trouble with the Participant Center Email tool and not let your event staff or other participants get discouraged.

 

Any advice you have would be appreciated.

 

Thank you!

Shana Masterson

Associate Director, Interactive Fundraising & Engagement

American Diabetes Association

TJ Spinks

The primary difficulty we see with regard to Participant center email is delivery to the same domain as the From address.

 

Email Campaigns and Team Raiser Coaching email are afforded the benefit of SPF/SenderId and YDK/DKIM. This is unfortunately not possible with Participant Center email while preserving the From address of the participant. Because the From address domain is generally not under the control of the organization neither of the sender verification standards can be employed to authorize Convio's servers to send directly on behalf of that domain.

 

The most common incident is a Participant that registers using their corportate email address and then sends to other users on the same domain. Corporate postmasters commonly will restric the delivery of mail sent From the corporate domain  to only those messages originating from thier own servers. This all to avoid Spam as Spammers attempt to subvert Spam rules by making a message appear as though it is originating from the domain to which it is being sent.

 

Another very common issue reported is Participants finding that the copy of a message they are sending to themselves will end up in the bulk folder. This too is a tactic employed by Spammers attmpting to gain  the trust of a recipient by making the message appear as though it originated from their account.

 

Convio can assist in sorting out these issues through escalation to Client Support.

 

 

Derek Martin

13-15x?

 

Can I quote you on that?

Shana Masterson 2

Derek Martin:

13-15x?

 

Can I quote you on that?

Hi Derek,

 

Great to hear from you! Actually, that stat is for 10+ emails for our Walk event. Let me know if you need hard numbers for both of our major events. I'd be happy to provide!

 

Shana

 

 

Robyn Mendez

Shana Masterson:

Hi Derek,

 

Great to hear from you! Actually, that stat is for 10+ emails for our Walk event. Let me know if you need hard numbers for both of our major events. I'd be happy to provide!

 

Shana

 

 

HI Shana,

 

I'm the Product Marketing Manager for TeamRaiser.  I would love to see those stats for your events.  Would you mind sharing those with me over email? 

 

Sincerly, Robyn

 

robyn.mendez@blackbaud.com