Senior Director, Analytics - Operation Smile

Amanda Tate

JOB TITLE: SENIOR DIRECTOR, ANALYTICS

The position reports to the VP, Integrated Direct Marketing

ESSENTIAL FUNCTIONS OF THIS JOB:

Provides in-depth, actionable, insights, to inform multi-channel marketing strategies. The Senior Director, Analytics is a key member of the team who will:

• Develop and manage reporting for each fundraising and marketing business unit on a weekly, monthly, and quarterly basis. Partner with other business unit leaders and vendor partners for the development of a CRM program to include segmentation strategy, touch point planning, and technology solutions with the goal of maximizing constituent lifetime value, engagement, and affinity for the organization.
• Gather and assimilate analytical requirements from those not familiar with relational databases.
• Manage contractual and financial agreements with third party vendors related to data management and analytics.
• Develop dashboards and custom reports for key fundraising and marketing leadership in support of monitoring key performance indicators and campaign tracking.
• Must be able to develop measures to monitor donor experience with interactions from all channels.
• Create analytical datasets, analyses and reports within CRM.
• Integrate data from various sources.
• Ensure analyses and reports are accurate and updated as needed.
• Partner with stakeholders to analyze data to develop relevant and influential conclusions that address specific business questions.
• Use a variety of analytical tools (see below)
• Own and update forecasting and return on investment models.
• Assist with budget processes including cashflow preparation.

KNOWLEDGE/SKILLS:

• Demonstrated ability to utilize existing analytics and make actionable recommendations for new methods and approaches relevant to both current and desired business environments.
• Superior SQL skills: proven ability to manipulate large relational databases.
• Thorough knowledge of Excel (functions, macros, pivot tables, etc.)
• Strong communication and data presentation skills
• Desire to learn additional database software.
• Advanced skills in quantitative discipline (such as Statistics or Information Systems) or 5+
• years of experience in direct marketing analytics.
• Strong written and verbal communication skills and ability to present complicated concepts.
• Ability to collaborate with others across the organization.

Desired

• 10+ years progressive experience working with CRMs (i.e. Blackbaud/Raiser’s Edge, Salesforce, Microsoft Dynamics) and database administration.
• Digital data analytics experience
• Understanding of Project Management concepts
• SQL experience within a Microsoft SQL Server environment
• SAS and Python programming knowledge/experience
• Understanding of non-profit fundraising
• Power BI and SQL Server Analysis Services (SSAS)

COMPLEXITY/PROBLEM SOLVING:

• Ability to coordinate projects with many variables, set realistic deadlines, and manage a timeline.
• Resolve complex issues independently. Experiment to find creative solutions and cultivates the
• ideas of others to identify potential solutions.
• Learning new software and analytical techniques is a major component of the job.
• Act as a resource to others in team and company-wide to solve problems.
• Detail oriented and deliver high quality of work.

DISCRETION/LATITUDE/DECISION-MAKING:

• Exercise independent judgement. Work affords significant opportunity to act independently on
• assigned tasks.
• Make sound decisions based on analysis, experience, and judgment.
• Supervises other staff and may serve as a team leader for assigned projects and coordinate the work of others.
• Must gain cooperation from individuals across the company to accomplish analytic goals.

COMMUNICATIONS/INTERPERSONAL CONTACTS:

• Ability to provide team members with meaningful information they need to make accurate and
• timely decisions.
• Consistently demonstrate positive, and approachable attitude/demeanor and discretion.
• Ability to formulate and clearly communicate complex concepts to others.

To learn more and apply: Careers | Operation Smile