Marketing Technology Specialist - Remote or Hybrid @ VCU

Rob Downs

DAR is seeking an innovative Marketing Technology Specialist to manage web and digital technology systems that support marketing operations to meet the needs of DAR. The Marketing Technology Specialist will lead efforts to optimize and upgrade the online and digital systems that drive the DAR marketing strategy. This includes email, online fundraising, event registration, content management, analytics and other interactive online and mobile systems. They partner with other business unit leaders and vendor partners for continued development and optimization of DAR's online strategy. This position works closely with the Strategic Marketing and Engagement and Alumni Relations teams, as well as other units to execute online fundraising and engagement efforts. This position will work as a bridge between the technology team and Strategic Marketing and Engagement team in order to provide shared understanding of the overarching goals and objectives for DAR.

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