eNewsletters and eBlasts

Jennifer Atkins

Price: $2000

Timeframe: April - May or October - November

Please contact your Account Manager for details on how to enroll in this Go! Services program.

Program Description:

Offline-only donors who get regular email updates from an organization give double the amount over their lifetimes.*

The last thing you want your donors to say is: “I only hear from them when they want money!”

Participation in this program is an investment in donor relations, and also an outreach effort, because current supporters tend to forward newsworthy email messages to friends and family. Many organizations spend a considerable amount of time publishing great content on their websites, only to find their website traffic remains miniscule. Regular outbound email communications drive attention to the great stories you have to tell on your website, and encourage interaction there. And because there is no additional charge per message, you may find that you can reduce costly printing & mailing costs, yet upgrade the frequency of your communications, strengthening your donor relationships.

While all this is true, we still find organizations that are gathering email addresses – yet never, or hardly ever, using them. Sending email to thousands of important people takes courage, and the confidence that your constituents will recognize your message as professional, engaging, and relevant. With this program you can rest assured - the consultants and interactive specialists assigned to support you have delivered millions of high-quality email messages each year. They’ll build your custom email “stationery” to the latest standards (so your emails will even look great on an iPhone!) and incorporate your text and photos as a sample you can use going forward. You’ll learn tried-and-true email copywriting rules and testing methods, watch your message get sent, and then learn how best to monitor and track your communication results. Your communications and development staff will learn a lot about subscriber motivations by monitoring the popularity of various topics, not to mention which individual donors click to read which stories of interest! Full automation of email sign-ups, bounce handling/retries, and unsubscribes is included, and subscribers can of course update their contact information quickly and easily online.

To keep program services affordable, all webinars and “office hours” are held in a “virtual classroom” setting with multiple program participants. Benefits of this model (beyond the low price) include networking with professional peers as well as real-time benchmarking: your personalized report at program completion will include your email message metrics alongside those of your group and all historical program results.

Client Success: http://www.convio.com/our-portfolio/our-projects/email-newsletter-launch-yellowstone-park-foundation.html

* Integrating Online Marketing (eCRM) with Direct Mail Fundraising: Adding a New Communication and Donation Channel Increases Donations